Performance Marketing Executive

eSEO Solutions : Digital Marketing Agency; Gurugram District; On-site; INR 700,000 - 1,100,000; Full time

Job summary

eSEO Solutions : Digital Marketing Agency in Gurgaon is seeking a creative and performance-driven Meta Ads Expert with 2+ years of hands-on experience managing Facebook and Instagram campaigns. You will manage multiple client accounts, optimize campaigns, and report results while collaborating with the design team to produce high-performing ads.

Proficiency with Meta Pixel, CAPI, and lookalike audiences is essential, along with strong analytical and client-communication skills.

Qualifications

• 2+ years hands-on experience managing Facebook/Instagram ads.
• Strong experience with Meta Pixel, CAPI and Events Manager.
• Proven ability to plan and optimize paid campaigns.
• Bachelor's degree in Marketing or related field.
• Meta Blueprint Certification will be an added advantage.

Responsibilities

• Plan, launch, manage, and optimise Meta Ads campaigns on Facebook and Instagram.
• Develop strategies focused on lead generation, conversions, engagement, and brand awareness.
• Build custom and lookalike audiences; implement retargeting campaigns.
• Monitor performance; optimise creatives, budgets, bidding, placements.
• Track campaign performance using Meta Pixel, CAPI, Events Manager, and analytics tools.
• Conduct A/B testing of ad creatives, copies, audiences, and strategies.
• Prepare detailed performance reports and share insights with clients.
• Manage multiple client accounts; meet objectives and deadlines.
• Coordinate with creative/content teams for high-performing ads.
• Stay updated with Meta advertising trends and best practices.

Skills

Meta Ads Manager

Campaign optimisation

Lead generation

A/B testing

Analytics & reporting

Client communication

Account management

Multi-client handling

Education

Bachelor's degree in Marketing or related

Tools

Meta Pixel

Conversion API (CAPI)

Events Manager

Job description

Location:Sector 48, Gurgaon (Work from Office)

Experience Required:2+ Years

Employment Type:Full-time

Job Overview:

We are seeking a creative and performance-driven Meta Ads Expert with a minimum of 2+ years of hands-on experience managing Facebook and Instagram advertising campaigns. The ideal candidate should have experience handling multiple client accounts, driving lead generation and sales, optimising campaign performance, and maintaining effective client communication throughout campaign lifecycles.

Key Responsibilities:

• Plan, launch, manage, and optimise Meta Ads campaigns across Facebook and Instagram.
• Develop campaign strategies focused on lead generation, conversions, engagement, and brand awareness.
• Conduct audience research, build custom and lookalike audiences, and implement retargeting campaigns.
• Monitor campaign performance and optimise ad creatives, budgets, bidding strategies, and placements.
• Track campaign performance using Meta Pixel, Conversion API (CAPI), Events Manager, and analytics tools.
• Conduct A/B testing of ad creatives, copies, audiences, and campaign strategies.
• Prepare detailed performance reports and share campaign insights and recommendations with clients.
• Manage multiple client accounts while ensuring campaign objectives and deadlines are achieved.
• Coordinate with creative, content, and design teams to develop high-performing ad creatives.
• Stay updated with Meta advertising trends, algorithm changes, and industry best practices.

Required Skills:

• Strong hands-on expertise in Meta Ads Manager (Facebook and Instagram Ads).
• Minimum 2+ years of experience in managing and optimising paid advertising campaigns.
• Experience with Meta Pixel, Conversion API (CAPI), Events Manager, and campaign tracking.
• Strong understanding of audience segmentation, A/B testing, retargeting, and campaign optimisation.
• Knowledge of lead generation and conversion-focused advertising strategies.
• Excellent analytical and reporting skills.
• Ability to interpret campaign data and make performance-driven decisions.
• Excellent verbal and written communication skills.
• Strong client communication and account management skills.
• Ability to manage multiple client accounts simultaneously.

Preferred Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Meta Blueprint Certification will be an added advantage.
• Prior experience working with a digital marketing agency is preferred.
• Experience handling domestic and international client accounts will be an added advantage.

What we are looking for?:

• A data-driven marketer with a strong understanding of paid social advertising.
• Someone who can balance creativity with performance marketing.
• A self-motivated professional with excellent organisational and time management skills.
• A team player with strong client-facing and relationship management abilities.
• Someone who takes ownership of campaign performance and consistently works towards achieving measurable results.