Performance Marketing Executive

Spoke Design Labs; Gurugram District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Spoke Design Labs is seeking a hands-on Performance Marketing Executive to independently manage and grow paid advertising campaigns for D2C and e-commerce brands. You will turn product insights and campaign data into consistent sales and profitable growth.

You’ll plan, launch, optimise campaigns across Meta Ads and Google Ads, own budgets and testing, and collaborate with designers on creatives. Strong knowledge of Shopify, GA4 and conversion tracking is required.

Qualifications

• Plan, launch and optimise campaigns across Meta Ads and Google Ads.
• Own campaign setup, budgets, daily monitoring, testing and scaling.
• Develop ad concepts, write copy, brief designers and editors on creatives.
• Test audiences, creative angles, offers and landing pages to improve results.
• Track purchases, customer acquisition cost, ROAS and conversion rates, with an understanding of margins and profitability.
• Identify performance issues, recommend improvements, and communicate results clearly.

Responsibilities

• Plan, launch and optimise campaigns across Meta Ads and Google Ads.
• Own campaign setup, budgets, daily monitoring, testing and scaling.
• Develop ad concepts, write copy, and brief designers and video editors on creatives.
• Test audiences, creative angles, offers, and landing pages to improve results.

Skills

Paid ads management

Campaign optimization

Data-driven decisions

English communication

Tools

Meta Ads Manager

Google Ads

GA4

Shopify

Conversion tracking

Product feeds

Performance Max

Job description

We’re looking for a hands-on Performance Marketing Executive who has independently managed and grown paid advertising campaigns for D2C and e-commerce brands.

You should understand how to turn product insights, strong creatives, and campaign data into consistent sales and profitable growth.

What you’ll do

• Plan, launch, and optimise campaigns across Meta Ads and Google Ads.
• Own campaign setup, budgets, daily monitoring, testing, and scaling.
• Develop ad concepts, write copy, and brief designers and video editors on creatives.
• Test audiences, creative angles, offers, and landing pages to improve results.
• Track purchases, customer acquisition cost, ROAS, and conversion rates, with an understanding of margins and profitability.
• Identify performance issues, recommend improvements, and communicate results clearly.

What we’re looking for

• At least 1 year of hands-on experience running ads for D2C or e-commerce brands.
• Experience independently managing ₹5 lakh or more in monthly ad spend, with examples of results achieved.
• Strong working knowledge of Meta Ads Manager and Google Ads, including Shopping and Performance Max.
• Understanding of Shopify, GA4, Meta Pixel, conversion tracking, and product feeds.
• Ability to understand customers, assess creative performance, and turn findings into new tests.
• Good written and spoken English, attention to detail, and consistent execution.
• Ability to explain what you changed, why you changed it, and how it affected performance.