Digital Marketing Specialist

Evobe Technologies Pvt Ltd.; Ernakulam; On-site; INR 420,000 - 660,000; Full time

Job summary

Evobe Technologies Pvt Ltd. in Kerala is seeking a Digital Marketing Specialist with 2–3 years of hands-on experience to plan, execute, and optimize campaigns across paid and organic channels.

You will analyze performance metrics, manage SEO, PPC, and content collaboration with design and copy teams, and translate data into actionable strategy.

Qualifications

• 2–3 years of hands-on digital marketing experience.
• Proficiency with Meta Ads Manager and Google Ads.
• Experience with SEO tools like Google Search Console, SEMrush, or Ahrefs.
• Working knowledge of Google Analytics and Meta Insights.
• Strong understanding of social media platforms and current trends.
• Excellent written and verbal communication skills.

Responsibilities

• Plan and execute paid marketing campaigns across Meta Ads, Google Ads, and other platforms.
• Develop on-page and off-page SEO strategies to improve organic visibility.
• Conduct keyword research and monitor SEO performance including rankings and backlinks.
• Track and optimize campaigns using CTR, CPL, ROAS, and engagement metrics.
• Collaborate with design and content teams to develop high-performing creatives.
• Prepare performance reports and translate data insights into strategy.

Skills

Digital marketing

Analytical mindset

Communication skills

Campaign optimization

Social media mastery

Keyword research

Tools

Meta Ads Manager

Google Ads

Google Search Console

SEMrush

Ahrefs

Google Analytics

Canva

Meta Business Suite

Job description

We're Hiring Digital Marketing specialist

Experience Required

2–3 Years

We are looking for a results-driven Digital Marketing specialistto plan, execute, and optimize campaigns across paid and organic channels. The ideal candidate will bring a strong analytical mindset, hands-on platform expertise, and a genuine interest in performance marketing and search engine optimization.

Key Responsibilities

• Plan and execute paid marketing campaigns across Meta Ads, Google Ads, and other social platforms
• Develop and implement on-page and off-page SEO strategies to improve organic visibility
• Conduct keyword research and competitor analysis, and monitor SEO performance including rankings, organic traffic, and backlinks
• Track and optimize campaign performance against key metrics such as CTR, CPL, ROAS, and engagement
• Collaborate closely with design and content teams to develop effective, high-performing creatives
• Prepare performance reports and translate data insights into actionable strategy

Required Qualifications & Skills

• 2–3 years of hands-on experience in digital marketing
• Strong working knowledge of Meta Ads Manager and Google Ads
• Proficiency with SEO tools such as Google Search Console, SEMrush, Ahrefs, or similar platforms
• Working knowledge of Google Analytics and Meta Insights
• Sound understanding of social media platforms and current content trends
• Excellent written and verbal communication skills

Preferred Qualifications

• Experience with Canva and Meta Business Suite
• Basic copywriting skills for advertisements, captions, and SEO content
• Google Ads or Meta Blueprint certification