Social Media & Paid Ads Specialist

Impronics Technologies; Gurugram District; On-site; INR 400,000 - 800,000; Full time

Job summary

Impronics Technologies is seeking a results-driven Social Media & Paid Ads Specialist in Gurugram to manage Google Ads, Meta Ads, and other paid media campaigns. The role requires strong creative and analytical abilities to optimize campaigns and drive measurable outcomes.

You will craft compelling ad copy, develop social media strategies, monitor performance metrics, and collaborate with design/content teams to improve ROI and brand presence.

Qualifications

• 2–5 years hands-on experience with Google Ads and Meta Ads (Facebook/Instagram).
• Strong understanding of Paid Media Strategy and audience targeting.
• Familiar with Google Analytics, Meta Business Suite, and reporting tools.
• Good understanding of funnel marketing, remarketing, and conversion tracking.
• Excellent verbal and written communication skills.
• Experience with Canva, Hootsuite, Buffer or similar is a plus.

Responsibilities

• Plan, create, execute, and optimize paid ad campaigns across Google, Facebook, Instagram, and other digital platforms.
• Develop social media strategies to increase brand awareness, engagement and conversions.
• Monitor CPC, CTR, ROAS, CPM and adjust strategies to maximize ROI.
• Create engaging ad copies and collaborate with designers and content teams.
• Conduct A/B testing for ads, landing pages and CTAs.
• Analyze data and generate weekly/monthly performance reports.
• Stay up-to-date with trends and algorithm changes in paid media and social platforms.
• Manage campaign budgets and ensure efficient spend allocation.
• Engage with the online community and support reputation management.

Skills

Google Ads

Meta Ads

Paid Media Strategy

Analytics

Communication Skills

Tools

Google Analytics

Meta Business Suite

Canva

Hootsuite

Buffer

Job description

We are looking for a results-driven Social Media & Paid Ads Specialist with proven experience in managing Google Ads, Meta Ads (Facebook & Instagram), and other paid media campaigns. The ideal candidate should be highly creative, analytical, and possess excellent communication skills to craft compelling ad copy, optimize campaigns, and drive measurable results.

Key Responsibilities:

• Plan, create, execute, and optimize paid ad campaigns across Google, Facebook, Instagram, and other digital platforms.
• Develop and implement social media strategies to increase brand awareness, engagement, and conversions.
• Monitor performance metrics (CPC, CTR, ROAS, CPM, etc.) and adjust strategies accordingly to maximize ROI.
• Create engaging ad copies, creative briefs, and collaborate with designers and content teams.
• Conduct A/B testing for ads, landing pages, and CTAs.
• Analyze data and generate weekly/monthly performance reports.
• Stay up-to-date with the latest trends, best practices, and algorithm changes in paid media and social platforms.
• Manage campaign budgets and ensure efficient spend allocation.
• Engage with the online community, respond to comments/messages, and support reputation management.

Requirements:

• 2–5 years of hands-on experience in managing Google Ads and Meta (Facebook/Instagram) Ads.
• Strong understanding of Paid Media Strategy, campaign structures, bidding strategies, and audience targeting.
• Familiar with Google Analytics, Meta Business Suite, and ad reporting tools.
• Good understanding of funnel marketing, remarketing, and conversion tracking.
• Excellent verbal and written communication skills.
• Strong analytical skills with the ability to interpret campaign data and generate actionable insights.
• Experience with tools like Canva, Hootsuite, Buffer, or similar is a plus.

Nice to Have:

• Certifications in Google Ads and/or Meta Blueprint.
• Experience with other paid platforms (LinkedIn Ads, YouTube Ads, Twitter Ads, etc.).
• Basic knowledge of SEO and organic social media growth strategies.