Performance Marketing Specialist

Exotica Infratech; Nagli Sabapur; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Exotica Infratech is seeking a results-driven Performance Marketing Specialist to plan, execute, manage, and optimize digital marketing campaigns across Google Ads, Meta, LinkedIn and more.

The role focuses on generating high-quality leads, improving campaign performance, and maximizing ROI while managing advertising budgets and leveraging analytics tools for data-driven decisions.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
• Proven experience in Performance Marketing, Digital Marketing, or Paid Advertising.
• Hands-on experience with Google Ads and Meta Ads Manager.
• Knowledge of Google Analytics, Google Tag Manager, and conversion tracking.
• Strong understanding of SEO, SEM, PPC, remarketing, and digital advertising strategies.
• Experience in lead generation and conversion optimization.
• Strong analytical and data interpretation skills.

Responsibilities

• Plan, execute, and optimize paid digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other platforms.
• Develop strategies for lead generation, customer acquisition, brand awareness, and conversion optimization.
• Monitor campaign performance, budgets, CPL, CPA, and ROAS.
• Conduct keyword research, audience targeting, competitor analysis, and optimization.
• Manage and optimize Google Search, Display, YouTube, Performance Max, and remarketing campaigns.
• Create and manage Meta advertising campaigns, including lead generation campaigns.

Skills

Performance Marketing

Digital Marketing

Google Ads

Meta Ads Manager

Google Analytics

Conversion Tracking

CRM

Budget Management

Education

Bachelor's degree in Marketing, Business Administration, Digital Marketing, or related field

Tools

Google Ads

Meta Ads Manager

Google Analytics

Google Tag Manager

Job description

Job Summary

We are looking for a results-driven Performance Marketing Specialist to plan, execute, manage, and optimize digital marketing campaigns across multiple online platforms. The candidate will be responsible for generating quality leads, improving campaign performance, managing advertising budgets, and maximizing return on investment.

Key Roles & Responsibilities

• Plan, execute, and optimize paid digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant platforms.
• Develop strategies for lead generation, customer acquisition, brand awareness, and conversion optimization.
• Monitor campaign performance, budgets, cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS).
• Conduct keyword research, audience targeting, competitor analysis, and campaign optimization.
• Manage and optimize Google Search, Display, YouTube, Performance Max, and remarketing campaigns.
• Create and manage Meta advertising campaigns, including Facebook and Instagram lead generation campaigns.
• Work closely with the creative and content teams to develop high-performing ad creatives and campaign messaging.
• Analyze website traffic, user behaviour, and conversion data using Google Analytics and other analytical tools.
• Implement A/B testing for advertisements, landing pages, audiences, and campaign strategies.
• Optimize landing pages and conversion funnels to improve lead quality and conversion rates.
• Prepare daily, weekly, and monthly campaign performance reports.
• Track marketing budgets and ensure effective utilization of advertising spend.
• Stay updated with the latest digital marketing trends, platform updates, and industry best practices.
• Coordinate with the sales team to monitor lead quality and improve campaign targeting.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
• Proven experience in Performance Marketing, Digital Marketing, or Paid Advertising.
• Hands-on experience with Google Ads and Meta Ads Manager.
• Knowledge of Google Analytics, Google Tag Manager, and conversion tracking.
• Strong understanding of SEO, SEM, PPC, remarketing, and digital advertising strategies.
• Experience in lead generation and conversion optimization.
• Strong analytical and data interpretation skills.
• Knowledge of CRM systems and marketing automation tools will be an added advantage.
• Ability to manage multiple campaigns and advertising budgets simultaneously.

Experience Required

Experience: 4-8 Years of relevant experience in Performance Marketing / Digital Marketing.

Preferred Qualifications

• Google Ads Certification.
• Meta Blueprint Certification.
• Experience in Real Estate, E-commerce, FMCG, or Lead Generation businesses will be preferred.

Desired Candidate Profile

The ideal candidate should be highly analytical, result-oriented, creative, and capable of independently managing performance marketing campaigns. The candidate should have a strong understanding of digital advertising platforms and a proven track record of generating quality leads while maintaining optimum marketing costs.