Digital Marketing Specialist

Techflu Global Services; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Techflu Global Services in Bengaluru is seeking a creative Digital Marketing Specialist to plan, execute, and optimize campaigns across online channels. The role focuses on increasing brand visibility, generating leads, driving traffic, and boosting engagement.

You will develop strategies, manage social media (Instagram, Facebook, LinkedIn, YouTube), create content for websites, blogs, and emails, optimize SEO, run paid campaigns via Google Ads, and report performance with Google Analytics.

Qualifications

• Experience planning and executing digital marketing campaigns.
• Ability to manage multiple social media channels and create engaging content.
• Strong understanding of SEO and analytics to drive campaigns.

Responsibilities

• Develop and execute digital marketing strategies and campaigns.
• Manage social media platforms such as Instagram, Facebook, LinkedIn, and YouTube.
• Plan and create engaging content for social media, websites, blogs, and email campaigns.
• Manage SEO activities to improve website rankings and organic traffic.
• Plan and monitor paid advertising campaigns through Google Ads and social media platforms.
• Conduct keyword research, competitor analysis, and market research.
• Monitor website traffic, campaign performance, leads, and conversions.
• Prepare regular reports and analyze marketing performance using tools such as Google Analytics.
• Coordinate with the design, sales, and content teams to support marketing campaigns.
• Stay updated with the latest digital marketing trends, tools, and best practices.

Skills

Digital marketing

Social media management

Content creation

SEO basics

Tools

Google Analytics

Google Ads

Job description

We are looking for a creative and results-driven Digital Marketing Specialist to plan, execute, and optimize digital marketing campaigns across various online channels. The candidate will be responsible for increasing brand visibility, generating leads, driving website traffic, and improving online engagement.

• Develop and execute digital marketing strategies and campaigns.
• Manage social media platforms such as Instagram, Facebook, LinkedIn, and YouTube.
• Plan and create engaging content for social media, websites, blogs, and email campaigns.
• Manage SEO activities to improve website rankings and organic traffic.
• Plan and monitor paid advertising campaigns through Google Ads and social media platforms.
• Conduct keyword research, competitor analysis, and market research.
• Monitor website traffic, campaign performance, leads, and conversions.
• Prepare regular reports and analyze marketing performance using tools such as Google Analytics.
• Coordinate with the design, sales, and content teams to support marketing campaigns.
• Stay updated with the latest digital marketing trends, tools, and best practices.