Digital Marketing Specialist (Exp: 2 - 4 Yrs)

LucidPlus; Thrissur; On-site; INR 300,000 - 540,000; Full time

Job summary

LucidPlus is seeking a Digital Marketing Specialist in Kerala to drive growth across SEO, content, and paid channels. You will develop strategies to boost brand visibility, traffic, and qualified leads, while optimizing campaigns on Google Ads and Meta Ads.

Excellent writing, analytics, and adaptability are essential to stay ahead in evolving digital platforms. With 2–4 years of hands-on experience, you will analyze performance data, prepare insights, and identify new opportunities across

Qualifications

• 2–4 years of hands-on experience in digital marketing.
• Strong experience in SEO, content marketing, and PPC.
• Hands-on experience with Google Ads and Meta Ads.
• Strong writing and communication skills.
• Understanding of modern search, AI-driven discovery, and evolving digital marketing practices.
• Analytical mindset with a results-driven approach.

Responsibilities

• Develop and execute digital marketing strategies to increase brand visibility, website traffic, and qualified leads.
• Manage SEO activities including keyword research, on-page optimization, technical SEO, competitor analysis, and organic growth.
• Create and optimize SEO-focused content for websites, blogs, landing pages, social media, and other digital platforms.
• Plan, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, and other relevant platforms.
• Monitor campaign and website performance and continuously optimize strategies to improve results.
• Identify and implement new opportunities across search, content, social, AI-powered platforms, and emerging digital channels.
• Stay updated with changes in search, consumer behavior, digital platforms, and the latest marketing trends.
• Analyze performance data, prepare reports, and provide recommendations for improving digital marketing results.

Skills

Digital Marketing

SEO

Content Creation

PPC / Paid Advertising

Google Ads

Meta Ads

Analytical Thinking

Communication Skills

Job description

We’re looking for a creative, analytical, and results-driven Digital Marketing Specialist to join our team and drive growth across SEO, content, paid advertising, and emerging digital channels.

Key Responsibilities:

• 1. Develop and execute digital marketing strategies to increase brand visibility, website traffic, and qualified leads.
• 2. Manage SEO activities including keyword research, on-page optimization, technical SEO, competitor analysis, and organic growth.
• 3. Create and optimize SEO-focused content for websites, blogs, landing pages, social media, and other digital platforms.
• 4. Plan, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, and other relevant platforms.
• 5. Monitor campaign and website performance and continuously optimize strategies to improve results.
• 6. Identify and implement new opportunities across search, content, social, AI-powered platforms, and emerging digital channels.
• 7. Stay updated with changes in search, consumer behavior, digital platforms, and the latest marketing trends.
• 8. Analyze performance data, prepare reports, and provide recommendations for improving digital marketing results.

Skills & Requirements:

• 1. 2 - 4 years of hands-on experience in Digital Marketing.
• 2. Strong experience in SEO, content creation/content marketing, and PPC/paid advertising.
• 3. Hands-on experience with Google Ads and Meta Ads.
• 4. Strong understanding of keyword research, search intent, content optimization, and organic growth.
• 5. Good content writing and communication skills.
• 6. Understanding of modern search, AI-driven discovery, and evolving digital marketing practices.
• 7. Strong analytical and problem-solving skills with a results-oriented approach.
• 8. Ability to manage multiple digital marketing activities independently.
• 9. Proactive, adaptable, and willing to continuously learn and experiment with new digital marketing strategies.