Digital Marketing Specialist

Techfieldsolution; Kolkata District; On-site; INR 500,000 - 700,000; Full time

Job summary

Techfieldsolution in Kolkata is seeking a Digital Marketing Specialist to drive and optimize digital marketing campaigns. You'll work with a passionate team to shape technology and culture through effective digital strategies.

Your responsibilities include managing SEO/SEM campaigns, social media marketing, and measuring campaign performance. Ideal candidates should have a strong grasp of digital marketing tools and be creative problem solvers.

Qualifications

• Demonstrable experience leading and managing digital marketing campaigns.
• Creative with experience in identifying target audiences.
• Experience in optimizing landing pages and user funnels.

Responsibilities

• Plan and execute all digital marketing including SEO/SEM.
• Measure and report performance of all digital marketing campaigns.
• Collaborate with internal teams to create landing pages.

Skills

SEO/SEM

Digital Campaign Management

Social Media Marketing

Creative Strategy

Google Analytics

Job description

We are looking for a Digital Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

We believe in building products that matter. As a Digital Marketing Specialist, you'll play a crucial role in shaping our technology and culture. You will work with a team of passionate individuals who are dedicated to excellence.

Key Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Collaborate with internal teams to create landing pages and optimize user experience.

Requirements

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics).