Digital Marketing Specialist

Akku; Chennai District; On-site; INR 450,000 - 700,000; Full time

Job summary

Akku is seeking a versatile Digital Marketing Specialist to plan, execute, and optimize campaigns across SEO, paid media, social, content, and email. The role collaborates with the Marketing Head to drive brand visibility, traffic, and conversions.

Responsibilities include managing Google/LinkedIn ads, building a LinkedIn content calendar, content creation, SEO support, and rigorous reporting using Google Analytics.

Qualifications

• Strong understanding of digital marketing fundamentals across SEO, SEM, social media, email, and content marketing.
• Hands-on experience with Google Ads, LinkedIn Ads Manager, Google Analytics, Google Search Console, and Google Tag Manager.
• Familiarity with SEO tools such as Ahrefs, SEMrush, or similar is a plus.
• Experience with email marketing platforms such as Mailchimp, HubSpot, or similar is a plus.
• Working knowledge of social media management and scheduling tools such as Buffer, Hootsuite, or similar is a plus.

Responsibilities

• Plan and execute multi-channel digital marketing campaigns across SEO/AEO, SEM/PPC, social media, email, and content marketing.
• Manage paid advertising campaigns on Google Ads and LinkedIn Ads, including budget allocation, targeting, and optimization.
• Develop and execute the social media strategy and content calendar for LinkedIn.
• Create and write content for blogs, landing pages, social media posts, ad copies, and email campaigns.
• Plan and maintain a content calendar aligned with marketing campaigns and business goals.
• Support on-page and off-page SEO activities, including keyword research and content optimization, to improve organic visibility.
• Plan and execute email marketing campaigns, including segmentation, automation, and performance tracking.
• Track and analyze campaign performance across channels using Google Analytics and other reporting tools.
• Conduct market research, competitor analysis, and audience research to inform marketing strategy.
• Manage marketing budgets across channels and optimize spend for the best possible ROI.
• Coordinate with design and sales teams to ensure consistent messaging and branding across all touchpoints.
• Monitor industry trends, emerging platforms, and new digital marketing tools and techniques.
• Prepare regular performance reports and dashboards for stakeholders.

Skills

Digital marketing fundamentals

Campaign management

Content creation

Data analysis

Communication skills

Education

Bachelor’s degree in Marketing or related field

Digital marketing certifications (Google Ads, Analytics)

Tools

Google Ads

LinkedIn Ads Manager

Google Analytics

Google Search Console

Google Tag Manager

Buffer/Hootsuite

Job description

We are looking for a versatile and result-driven Digital Marketing Specialist to join our Digital Marketing team. You will plan, execute, and optimize campaigns across SEO/AEO, paid media, social, content, and email channels to drive brand visibility, traffic, and conversions, working closely with the Marketing Head.

Responsibilities:

• Plan and execute multi-channel digital marketing campaigns across SEO/AEO, SEM/PPC, social media, email, and content marketing
• Manage paid advertising campaigns on Google Ads and LinkedIn Ads, including budget allocation, targeting, and optimization
• Develop and execute the social media strategy and content calendar for LinkedIn
• Create and write content for blogs, landing pages, social media posts, ad copies, and email campaigns
• Plan and maintain a content calendar aligned with marketing campaigns and business goals
• Support on-page and off-page SEO activities, including keyword research and content optimization, to improve organic visibility
• Plan and execute email marketing campaigns, including segmentation, automation, and performance tracking
• Track and analyze campaign performance across channels using Google Analytics and other reporting tools
• Conduct market research, competitor analysis, and audience research to inform marketing strategy
• Manage marketing budgets across channels and optimize spend for the best possible ROI
• Coordinate with design and sales teams to ensure consistent messaging and branding across all touchpoints
• Monitor industry trends, emerging platforms, and new digital marketing tools and techniques
• Prepare regular performance reports and dashboards for stakeholders

Experience:

• Strong understanding of digital marketing fundamentals across SEO, SEM, social media, email, and content marketing
• Hands-on experience with Google Ads, LinkedIn Ads Manager, Google Analytics, Google Search Console, and Google Tag Manager
• Familiarity with SEO tools such as Ahrefs, SEMrush, or similar is a plus
• Experience with email marketing platforms such as Mailchimp, HubSpot, or similar is a plus
• Working knowledge of social media management and scheduling tools such as Buffer, Hootsuite, or similar is a plus
• Basic understanding of CMS platforms such as WordPress
• Strong analytical skills with the ability to interpret data and translate insights into action
• Excellent written and verbal communication skills
• Ability to manage multiple campaigns and channels simultaneously
• Creative mindset with strong attention to detail

Education:

• Any degree; a background in Marketing, Communications, or a related field is preferred
• Certifications in Digital Marketing, Google Ads, or Google Analytics are an added advantage