Digital Marketing Specialist (Paid Ads)

Cybersolutionindia; Mohali; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Cybersolutionindia is seeking a Digital Marketing Specialist (Paid Ads) to manage and optimize paid campaigns across Google, Meta, and LinkedIn. You will build high‑performing funnels for service-based and e‑commerce clients, with a strong emphasis on analytics and outcomes.

The role requires hands‑on experience in performance marketing, campaign setup, tracking implementation, and ongoing optimization to drive CTR, CPL, ROAS, and conversions.

Qualifications

• 2+ years of hands-on experience in performance marketing.
• Strong expertise in Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads.
• Solid understanding of conversion tracking and analytics.
• Experience with e-commerce and service-based lead generation campaigns.
• Excellent analytical and problem-solving abilities.

Responsibilities

• Plan, create, and manage paid advertising campaigns across: Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads.
• Execute end-to-end campaign setup, including: campaign structuring, audience targeting, budget allocation, ad copy coordination.
• Continuously optimize campaigns to improve: CTR, CPL, ROAS, and conversion rates.
• Set up and manage conversion tracking across platforms: Google Ads conversion tracking, Meta Pixel, and LinkedIn Insight Tag.
• Implement and manage tracking using GTM, GA4, and manual tracking setups where required.
• Build and optimize marketing funnels: landing pages, lead generation funnels, WhatsApp/CRM integrations.
• Develop campaign strategies and proposals based on client requirements; conduct client discussions and meetings to understand goals and present insights.
• Analyze campaign performance and generate actionable reports.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Conversion tracking

Funnel building

E-commerce campaigns

Lead generation campaigns

Job description

Job Title: Digital Marketing Specialist (Paid Ads)

Job Overview

We are seeking a skilled and results‑driven Digital Marketing Specialist (Paid Ads) to manage, optimize, and scale paid advertising campaigns across multiple digital platforms. The ideal candidate will have hands‑on experience in performance marketing, strong analytical abilities, and a proven track record of building high‑performing funnels for both service‑based and e‑commerce businesses.

Experience Required

• Minimum 2+ years of hands‑on experience in performance marketing

Key Responsibilities

• Plan, create, and manage paid advertising campaigns across:
  • Google Ads
  • Meta Ads (Facebook & Instagram)
  • LinkedIn Ads
• Execute end‑to‑end campaign setup, including:
  • Campaign structuring
  • Audience targeting
  • Budget allocation
  • Ad copy coordination
• Continuously optimize campaigns to improve:
  • CTR (Click‑Through Rate)
  • CPL (Cost Per Lead)
  • ROAS (Return on Ad Spend)
  • Conversion rates
• Set up and manage conversion tracking across platforms:
  • Google Ads conversion tracking
  • Meta Pixel implementation
  • LinkedIn Insight Tag
• Implement and manage tracking using:
  • Google Tag Manager (GTM)
  • Google Analytics 4 (GA4)
  • Manual tracking setups where required
• Build and optimize marketing funnels:
  • Landing page flow
  • Lead generation funnels
  • WhatsApp/CRM integrations
• Develop campaign strategies and proposals based on client requirements
• Conduct client discussions and meetings to:
  • Understand business goals
  • Present strategies and performance insights
• Analyze campaign performance and generate actionable reports

Required Skills

• Strong expertise in:
  • Google Ads
  • Meta Ads (Facebook & Instagram)
  • LinkedIn Ads
• Good understanding of:
  • Conversion tracking & analytics
  • Funnel building & user journey
• Experience with:
  • E‑commerce campaigns
  • Service‑based lead generation campaigns
• Strong analytical and problem‑solving abilities

Good to Have

• Experience working with campaigns in:
  • Healthcare
  • Real Estate
  • Solar
  • Education
• Knowledge of:
  • A/B testing
  • CRO (Conversion Rate Optimization)
• Familiarity with CRM tools and lead management systems
• Detail‑oriented with high accuracy
• Ability to manage multiple accounts simultaneously
• Proactive in testing, learning, and scaling campaigns