Digital Marketing Specialist

3Core Systems Inc.; Hyderabad; On-site; INR 500,000 - 1,000,000; Full time

Job summary

A technology services company is seeking a results-driven Digital Marketing Specialist to enhance its digital presence. You will improve SEO, manage campaigns, and develop a strong social media strategy. The ideal candidate has over 3 years of digital marketing experience, strong knowledge of Google Analytics, and excellent communication skills. This role is based in Hyderabad, India and offers growth opportunities in a dynamic environment.

Qualifications

• 3+ years of experience in digital marketing.
• Proven SEO experience with measurable results.
• Excellent communication and content creation skills.

Responsibilities

• Improve website search rankings and visibility via SEO.
• Design and manage conversion-focused landing pages and campaigns.
• Develop and execute a social media calendar and manage posts.
• Create and repurpose digital content like blogs and newsletters.
• Track digital performance using analytics and present KPI reports.
• Plan and manage PPC and paid social media campaigns.

Skills

SEO & SEM

Landing Page & Campaign Creation

Marketing Automation & Lead Nurturing

Social Media Management & Growth

WordPress CMS

Google & Social Media Analytics

Content Development

Email Marketing

PPC/Ads Management

KPI Reporting

Education

Bachelor’s degree in marketing or related field

Tools

Google Analytics

Google Search Console

Zoho

HubSpot

WordPress

Job description

Job Description: DigitalMarketing Specialist

Overview

3Core Systems is seeking a results-driven Digital Marketing Specialist to grow and manage our digital presence across web, search, social, and campaigns. The role combines SEO, content, marketing automation, and analytics expertise to drive brand visibility, lead generation, and engagement.

Key Responsibilities

• SEO & Website Optimization: Improve website search rankings and visibility through keyword research, on-page/off-page optimization, and site performance enhancements.
• Campaigns & Landing Pages: Design and manage conversion-focused landing pages, email campaigns, and automated lead-nurture journeys.
• Social Media Management: Develop and execute a social media calendar; manage posts across LinkedIn, Twitter/X, Facebook, Instagram, and YouTube; grow followers and engagement.
• Content Development: Create and repurpose digital content such as blogs, case studies, newsletters, and multimedia updates.
• Analytics & Reporting: Track digital performance via Google Analytics and social insights; present weekly KPI reports and recommend improvements.
• Digital Advertising (Preferred): Plan and manage PPC and paid social media campaigns to support lead generation and brand awareness.
• Continuous Improvement: Stay current with trends and recommend new strategies, tools, and best practices to maximize ROI.

Qualifications

• Bachelor’s degree in marketing, Communications, or related field (preferred).
• 3+ years of experience in digital marketing.
• Proven SEO experience with measurable results.
• Strong knowledge of WordPress CMS.
• Experience with marketing automation tools (e.g., Zoho, HubSpot etc).
• Proficiency in Google Analytics, Google Search Console, and social media analytics.
• Excellent communication and content creation skills.
• B2B/IT services marketing experience is a plus.

Key Skills

SEO & SEM, Landing Page & Campaign Creation, Marketing Automation & Lead Nurturing, Social Media Management & Growth, WordPress CMS, Google & Social Media Analytics, Content Development, Email Marketing, PPC/Ads Management (Nice-to-Have), KPI Reporting

Requirements

• Bachelor’s degree in marketing, Communications, or related field (preferred).
• 3+ years of experience in digital marketing.
• Proven SEO experience with measurable results.
• Strong knowledge of WordPress CMS.
• Experience with marketing automation tools (e.g., Zoho, HubSpot etc).
• Proficiency in Google Analytics, Google Search Console, and social media analytics.
• Excellent communication and content creation skills.
• B2B/IT services marketing experience is a plus.