Performance Marketing Executive | The Prafazos Company

Prafazos; Chennai District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Prafazos is seeking a Performance Marketing Manager in Chennai to manage end-to-end paid and organic growth across multiple platforms. The role requires a data-driven mindset, creativity, and proficiency with digital channels to drive measurable ROI.

The ideal candidate will handle campaigns across Google Ads, Meta, LinkedIn, YouTube, and X/Twitter, optimize content, and oversee SEO initiatives while growing engagement and conversions.

Qualifications

• 3–6 years of experience in digital/performance marketing.
• Experience managing paid campaigns across Google, Meta, LinkedIn, YouTube, and display networks.
• Knowledge of SEO basics and content optimization.
• Strong analytical skills to interpret data and drive ROI.

Responsibilities

• Plan, run and optimize paid campaigns on Google Ads, Meta Ads, LinkedIn Ads, YouTube, Display, and Retargeting.
• Manage budgets, bidding strategies, daily optimization, and A/B testing.
• Track KPIs (CPC, CPM, CTR, CPA, CPL, ROAS) and deliver ROI.
• Develop landing pages, ad copies, and creative briefs to improve conversions.
• Execute full-funnel paid strategies for awareness, acquisition and remarketing.
• Develop and manage monthly social media content calendars.
• Create content (posts, reels, stories, videos) for Instagram, Facebook, LinkedIn, YouTube, X/Twitter.

Skills

Data-driven

Creative

Analytics

Digital marketing

Google Ads

Meta Business Suite

LinkedIn Campaign Manager

SEO

Education

Bachelor’s/Master’s degree

Tools

Ahrefs

SEMrush

Google Search Console

GA4

Job description

Hiring for Digital Marketing / Performance Marketing Manager!!

Experience: 3Year to 6Year

Job Summary:

We are looking for a Performance Marketing Manager who can manage Paid Ads, Social Media Marketing, end-to-end. The ideal candidate is data-driven, creative, and skilled in digital platforms, capable of delivering growth across paid and organic channels.

Key Responsibilities:

• Plan, run & optimize paid campaigns on Google Ads, Meta Ads, LinkedIn Ads, YouTube, Display & Retargeting.
• Manage budgets, bidding strategies, daily campaign optimization, and A/B testing.
• Track KPIs such as CPC, CPM, CTR, CPA, CPL, ROAS, and deliver measurable ROI.
• Develop landing pages, ad copies, and creative briefs to improve conversions.
• Execute full-funnel paid strategies for awareness, acquisition & remarketing.
• Develop and manage monthly social media content calendars.
• Plan and execute content (posts, reels, stories, videos) for platforms like Instagram, Facebook, LinkedIn, YouTube, and X/Twitter.
• Grow followers, engagement, and reach organically.
• Manage social media ad campaigns and influencer collaborations.
• Monitor analytics and provide performance insights & improvements.
• Conduct keyword research, competitor analysis, and content optimization.
• Improve on-page SEO (Meta tags, headings, and internal links, content).
• Perform technical SEO audits (indexing, site speed, and mobile-friendliness).
• Build and implement link-building & outreach strategies.
• Track keyword rankings, organic traffic, and overall website performance.
• Strong knowledge of Google Ads, Meta Business Suite, LinkedIn Campaign Manager.
• SEO tool expertise: Ahrefs, SEMrush, Google Search Console, GA4.
• Strong analytical skills; ability to interpret data & make data-driven decisions.
• Excellent understanding of content creation, copywriting, and brand communication.
• Ability to manage multiple campaigns simultaneously.

Job Types: Full-time, Permanent

Work Type: Work from Office- NO WORK FROM HOME

General Shift: 09:30 to 6.30pm – Monday to Saturday

Schedule: Day shift

Education: Any Bachelor’s / Master’s (Preferred)