Urgently Hiring For Performance Marketing Manager

Bop Realty; Greater Noida; On-site; INR 900,000 - 1,600,000; Full time

Job summary

Bop Realty is seeking a Performance Marketing Manager to drive paid advertising and SEO initiatives. The role focuses on planning, executing, and optimizing campaigns across Google Ads, Meta Ads, and other platforms to generate qualified leads and maximize ROI.

The candidate will manage budgets, perform keyword and audience research, and collaborate with sales to improve overall marketing effectiveness. A data-driven approach and strong analytical skills are essential.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 2-6 years of experience in digital marketing, performance marketing, and SEO.
• Hands-on experience with Google Ads and Meta Ads Manager.
• Understanding of CPL, CPA, CAC, ROAS, and ROI metrics.
• Experience with tracking and reporting on paid and organic channels.

Responsibilities

• Plan, execute, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
• Develop strategies for lead generation, customer acquisition, and revenue growth.
• Manage advertising budgets, bidding strategies, and campaign performance.
• Prepare weekly and monthly performance reports for paid and organic channels.
• Analyze campaign data to identify trends and opportunities and drive ROAS.

Skills

Google Ads

Meta Ads Manager

SEO

Data analysis

Lead generation

Education

Bachelor's degree in Marketing or related field

Tools

CRM tools

Marketing automation

Job description

Job Description: Performance Marketing Manager

Job Title: Performance Marketing Manager(Paid Ads & SEO )

Department: Digital Marketing

Experience: 2-6 Years

Employment Type: Full-Time

Job Summary

We are looking for a results-driven Performance Marketing Manager with strong expertise in paid advertising and Search Engine Optimization (SEO). The candidate will be responsible for driving website traffic, generating qualified leads, improving organic search rankings, and maximizing ROI through data-driven digital marketing strategies.

1. Performance Marketing & Paid Advertising

• Plan, execute, and optimize campaigns across Google Ads, Meta Ads (Facebook and Instagram), LinkedIn Ads, and other relevant platforms.
• Develop strategies for lead generation, customer acquisition, and revenue growth.
• Manage advertising budgets, bidding strategies, and campaign performance.
• Monitor KPIs, including CPL, CPA, CAC, CTR, conversion rate, and ROAS.
• Conduct audience research, keyword research, competitor analysis, and A/B testing.
• Optimize ad creatives, landing pages, and conversion funnels to improve campaign performance.

2. Search Engine Optimization (SEO)

• Develop and implement SEO strategies to improve organic traffic, keyword rankings, and website visibility.
• Conduct keyword research and competitor analysis to identify organic growth opportunities.

3. Analytics & Reporting

• Prepare weekly and monthly performance reports covering paid and organic channels.
• Analyze campaign and website data to identify trends, issues, and growth opportunities.
• Measure marketing performance against business objectives and recommend improvements.
• Track lead quality, conversion rates, and overall marketing ROI.

4. Required Skills & Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 2-6 years of experience in digital marketing, performance marketing, and SEO.
• Hands-on experience with Google Ads and Meta Ads Manager.
• Cost per Lead (CPL), Cost per Acquisition (CPA), and Customer Acquisition Cost (CAC).
• Return on Ad Spend (ROAS) and marketing ROI.
• Qualified leads and lead-to-customer conversion rate.
• Organic website traffic growth.
• Target keyword ranking improvements.
• Organic click-through rate and search impressions.
• Number of organic leads and conversions.
• Website technical health and on-page SEO improvements.
• Paid and organic contribution to overall business growth.

6. Preferred Qualifications

• Experience in B2B lead generation or e-commerce marketing.
• Knowledge of conversion rate optimization (CRO) and landing page optimization.
• Experience with CRM tools, marketing automation, and reporting dashboards.
• Understanding of content marketing and integrated digital marketing strategies.