Digital Marketing Manager

G2C Partners; Indore District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

G2C Partners in Indore, India is seeking a results-driven Performance Marketer to plan, execute, and optimize paid digital campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms. You will focus on ROI, lead generation, and revenue growth.

Ideal candidates have 2+ years in performance marketing, strong analytics skills, and hands-on experience with GA4, GTM, and conversion tracking to drive data-led optimization across channels.

Qualifications

• 2+ years of experience in performance marketing or paid media.
• Strong hands-on experience with Google Ads, Meta Ads, and analytics tools.
• Proficient in GA4, GTM, CRM integrations, and conversion tracking.
• Strong analytical, optimization, and problem-solving skills.
• Excellent communication and reporting skills.

Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other platforms.
• Drive measurable growth in leads, conversions, and revenue through performance channels.
• Conduct A/B testing on creatives, landing pages, audiences, and ad copies.
• Monitor daily budgets, bids, ROAS, CPL, CPA, and conversion metrics; analyze campaign performance and prepare weekly/monthly reports with insights.
• Collaborate with design, content, and sales teams to improve funnel performance.
• Implement tracking via Google Analytics, Meta Pixel, GTM, and conversion APIs.
• Stay updated on platform trends, policies, and best practices.

Skills

Google Ads

Meta Ads

A/B testing

GA4

GTM

Budget optimization

CRM integrations

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Meta Pixel

GTM

CRM integrations

Job description

We are looking for a results-driven Performance Marketer to plan, execute, and optimize paid digital campaigns across multiple platforms. The ideal candidate will be data-focused, ROI oriented, and skilled in scaling campaigns while maintaining efficiency across channels such as Google, Meta, and other paid media platforms.

Role & responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other platforms
• Drive measurable growth in leads, conversions, and revenue through performance channels
• Conduct A/B testing on creatives, landing pages, audiences, and ad copies
• Monitor daily budgets, bids, ROAS, CPL, CPA, and conversion metrics Analyze campaign performance and prepare weekly/monthly reports with insights
• Collaborate with design, content, and sales teams to improve funnel performance
• Implement tracking via Google Analytics, Meta Pixel, GTM, and conversion APIs
• Stay updated on platform trends, policies, and best practices

Preferred candidate profile

• Bachelors degree in Marketing, Business, or related field (preferred)
• 2+ years of experience in performance marketing or paid media
• Strong hands-on experience with Google Ads, Meta Ads, and analytics tools
• Proficient in GA4, GTM, CRM integrations, and conversion tracking
• Strong analytical, optimization, and problem-solving skills
• Excellent communication and reporting skills