Performance Marketing Specialist

Ekta Cosmetics Ltd.; New Delhi; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Ekta Cosmetics Ltd. is seeking a Performance Marketing Manager to lead planning, implementation, and optimization of performance marketing across paid social and search to drive traffic and maximise ROI for our ecommerce platforms.

You will own channel strategy, manage budgets, oversee campaigns on Google Ads and social networks, and partner with analytics to improve conversions. This role requires a data-driven mindset, strong English communication, and on-site work at Okhla Phase 2, New Delhi.

Qualifications

• 3+ years in digital marketing with a focus on performance marketing for e-commerce.
• Excellent English written and spoken communication.
• Google Ads Search & Display certification.
• GAIQ certification preferred.
• Experience with email marketing and marketing automation.
• Strong analytics and data-driven decision making.
• Ability to manage large ad budgets and optimise CAC.

Responsibilities

• Develop and oversee the overall performance marketing strategy.
• Create and execute SEM, social, and email campaigns for brand ecommerce.
• Manage Google Ads and Facebook/Instagram campaigns.
• Ensure strong SEO rankings and monitor ROAS.
• Analyze multi-channel data and suggest optimization actions.
• Lead CRO tests and A/B experiments to improve conversions.
• Control budgets across channels for ROI.

Skills

English proficiency

Google Ads

GAIQ

Google Tag Manager

Email marketing

Self-motivated

Budget management

Analytics

Education

Degree in Marketing or related field

Tools

Google Analytics

Job description

Job Brief -

Our company is seeking a Performance Marketing Manager to lead the planning, implementation, optimisation, and reporting of performance marketing initiatives to help drive traffic and maximise ROI across Paid Social channels.

As the Performance Marketing Lead, you will be in charge of the overall digital performance. Your role will be to drive conversions at optimal costs per acquisition. A keen eye for detail and data analysis would be a winning trait for this role.

Main Responsibilities of a Performance Marketing Manager -

• Develop and oversee overall performance marketing strategy
• Creating and executing a strong performance marketing strategy & execution plan for brand ECommerce

Website & Marketplaces.

• Create and manage Google Ad campaigns. (SEM)
• Create and manage Facebook Ads and Instagram Ads. (Social media advertising)
• Ensure top organic search ranking positions (SEO)
• Regularly review and optimise all advertising campaigns for positive ROAS
• Manage paid listings on third party websites and media partners
• Develop and oversee email marketing and marketing automation strategy
• Set up, manage, and optimise email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.)
• Manage Google Analytics to track and measure all marketing campaigns
• Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimisation action plans to sales and marketing teams
• Conduct regular conversion rate optimisation audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands digital channels and assets
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

Desired Candidate Profile:

• Proficient in spoken and written English
• Google Ads Search and Display certified
• GAIQ certified
• Google Tag Manager
• Strong proven track record for managing high budgets on ad spend
• Email marketing platforms
• Self-driven
• Degree in Marketing communications or equivalent
• Experience 3+ Years in Digital Marketing (Candidate must have good experience into performance marketing specially in E-commerce)
• Degree in Marketing, Business Administration, or related field.
• Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels.
• Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
• Excellent analytical skills and leverage data, metric, analytics, and consumer behaviour trends to drive actionable insights & recommendations.
• Build and nurture social media platform-specific communities and audiences
• Provide analysis and recommendations as the program evolves and can be reviewed
• Research and administer social media tools daily
• Monitor and evaluate social media results daily in coordination with brand goals.
• Communication to team and management on project development, timelines, and results
• Open minded, curious and a strong problem solver.

Please note -

We are looking for immediate joiner (or max. NP 15-20 days).

Working Days:

Monday to Saturday (only second and fourth Saturdays are Off)

Office Location:

Okhla Phase 2, New Delhi

Important:

Candidates who are comfortable travelling to and working from Okhla Phase 2, New Delhi are requested to apply.