Performance Marketing Manager

AAFT; Dadri; On-site; INR 600,000 - 1,200,000; Full time

Job summary

A leading education institution in Noida, Uttar Pradesh is seeking a Performance Marketing Manager to develop and execute ROI-driven marketing campaigns across various platforms. The ideal candidate will have 3-7 years of experience in performance marketing, a strong analytical background, and a proven track record of managing ad budgets. This full-time position requires proficiency with tools like Google Analytics and Data Studio, as well as strong problem-solving and communication skills.

Qualifications

• 3–7 years of experience in performance marketing.
• Proven track record of managing large ad budgets.
• Google Ads, Meta Blueprint, or other relevant certifications preferred.

Responsibilities

• Develop and optimize ROI-driven campaigns across various channels.
• Manage budgets and allocate spends efficiently.
• Conduct A/B testing to improve campaign performance.
• Monitor and analyze campaign performance using analytics tools.
• Collaborate with teams to align campaigns with objectives.

Skills

Google Ads

Facebook Ads Manager

LinkedIn Ads

SEO

SEM

Analytical skills

Problem-solving skills

Communication skills

Data analysis

Education

Bachelor’s/Master’s degree in Marketing, Business, MIS, or related field

Tools

Google Analytics

Data Studio

Power BI

Mixpanel

Job description

Job Title

Performance Marketing Manager

Key Responsibilities

• Develop, execute, and optimize ROI-driven campaigns across channels including Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, Programmatic, and Affiliate Marketing.
• Manage budgets and allocate spends efficiently to maximize ROAS (Return on Ad Spend).
• Conduct A/B testing of ad creatives, audiences, and landing pages to improve campaign performance.
• Monitor, analyze, and report campaign performance using tools like Google Analytics, Data Studio, Power BI, etc.
• Collaborate with creative, content, and product teams to ensure alignment of campaigns with business objectives.
• Implement strategies for lead generation, retargeting, funnel optimization, and conversion rate improvement.
• Stay updated on the latest digital marketing trends, tools, and industry best practices.
• Manage relationships with external agencies, vendors, and platform partners when required.
• Strong expertise in Google Ads, Facebook Ads Manager, LinkedIn Ads, and other paid platforms.
• Hands‑on experience with SEO, SEM, remarketing, and programmatic buying.
• Proficiency in analytics tools (Google Analytics, Tag Manager, Data Studio, Mixpanel, or similar).
• Strong understanding of performance metrics (CPC, CPA, CTR, CPM, ROAS, LTV, etc.).
• Excellent analytical, problem‑solving, and communication skills.
• Ability to work independently and handle multiple campaigns/projects simultaneously.

Qualifications

• Bachelor’s/Master’s degree in Marketing, Business, MIS, or related field.
• 3–7 years of experience in performance marketing (depending on level).
• Proven track record of managing large ad budgets and achieving strong ROI.
• Google Ads, Meta Blueprint, or other relevant certifications (preferred).

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Education

Industries

Higher Education and Education

Location

Noida, Uttar Pradesh, India