Digital Marketing Graphic Designer

Estuate Software; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Estuate Software in Bengaluru is seeking a hands-on Digital Marketing & Demand Generation Specialist to manage SEO, AI SEO, social media campaigns, email marketing, and B2B lead-generation activities.

Role focuses on optimizing content for SEO, executing LinkedIn campaigns, creating HTML emailers, and tracking visitors with Apollo and other marketing tools. The ideal candidate has 2–4 years experience in B2B marketing, with strong analytical and communication skills.

Qualifications

• 2–4 years hands-on experience in digital marketing / B2B marketing / demand generation.
• Strong SEO experience; exposure to AI SEO/GEO/AEO preferred.
• Experience with Apollo.io and LinkedIn Sales Navigator.
• Experience in LinkedIn campaigns and B2B lead generation.
• Working knowledge of GA4, Google Search Console, and HTML/CSS.
• Good communication and analytical skills.

Responsibilities

• Optimize website content for SEO and AI search (ChatGPT, Gemini, Perplexity, Google AI).
• Execute LinkedIn and digital marketing campaigns and track performance.
• Create HTML emailers/newsletters for internal and external campaigns.
• Track website and campaign visitors using Apollo and other marketing tools.
• Identify relevant companies and decision-makers through LinkedIn/Sales Navigator.
• Build prospect lists and add relevant contacts to targeting and retargeting campaigns.
• Monitor website traffic, campaign performance, and lead-generation metrics.
• Prepare regular marketing reports and insights.

Skills

Digital marketing

B2B marketing

Demand generation

SEO

Analytics

Communication

Tools

Apollo.io

LinkedIn Sales Navigator

GA4

Google Search Console

HTML/CSS

Job description

Digital Marketing & Demand Generation Specialist

Experience: 2-4 Years

Location: Bangalore

Role Overview

We are looking for a hands-on Digital Marketing & Demand Generation Specialist to manage SEO, AI SEO, social media campaigns, email marketing, and B2B lead-generation activities.

Key Responsibilities

• Optimize website content for SEO and AI search (ChatGPT, Gemini, Perplexity, Google AI).
• Execute LinkedIn and digital marketing campaigns and track performance.
• Create HTML emailers/newsletters for internal and external campaigns.
• Track website and campaign visitors using Apollo and other marketing tools.
• Identify relevant companies and decision-makers through LinkedIn/Sales Navigator.
• Build prospect lists and add relevant contacts to targeting and retargeting campaigns.
• Monitor website traffic, campaign performance, and lead-generation metrics.
• Prepare regular marketing reports and insights.

Required Skills

• 24 years of hands-on experience in digital marketing / B2B marketing / demand generation.
• Strong SEO experience; exposure to AI SEO/GEO/AEO preferred.
• Experience with Apollo.io and LinkedIn Sales Navigator.
• Experience in LinkedIn campaigns and B2B lead generation.
• Working knowledge of GA4, Google Search Console, and HTML/CSS.
• Good communication and analytical skills.

Candidate Profile to Target

Prioritize B2B/IT services/SaaS marketers with hands-on experience in SEO, Apollo, LinkedIn prospecting, campaign execution, and HTML emailers.

Hiring recommendation: Keep 2-4 years as the target. 34 years would be the sweet spot for this requirement.