Marketing Executive Cambridge Technology

Earn Modes; Hyderabad; Hybrid; INR 1,200,000 - 2,100,000; Full time

Job summary

Earn Modes in Hyderabad is seeking an experienced Marketing Manager/Executive to lead digital and campaign marketing with a focus on AI-driven content. You will design campaigns, generate impactful content, and drive lead generation strategies in the IT domain.

The role requires 5–7 years in digital/B2B marketing, proficiency in marketing automation platforms, and strong content and storytelling skills. Hybrid/office setup in Hyderabad offers flexible work arrangements.

Qualifications

• >5–7 years of experience in marketing, with a strong focus on digital and B2B campaigns.
• >Proficiency in marketing automation platforms (HubSpot, Apollo, Salesforce, Zoho).
• >Solid understanding of AI tools for content creation, marketing automation, and analytics.
• >Proven ability to design impactful campaigns for platforms like LinkedIn.
• >Demonstrated expertise in lead generation, nurturing, and pipeline growth.
• >Strong understanding of IT solutions to conceptualize and present use cases.
• >Excellent communication, storytelling, and content development skills.
• >Based in Hyderabad, with flexibility to work in a hybrid/office environment.

Responsibilities

• >Plan, design, and execute integrated marketing campaigns to promote services and solutions.
• >Leverage AI tools to generate high-quality content, campaign creatives, and marketing assets.
• >Manage and optimize campaigns using marketing automation platforms such as HubSpot, Marketo, Salesforce, and Zoho.
• >Design and publish engaging LinkedIn content posts, ads, and thought leadership articles.
• >Implement demand generation and lead nurturing strategies to deliver qualified leads for sales.
• >Collaborate with cross-functional teams to create IT-specific use cases, case studies, and whitepapers.
• >Track and report on campaign performance, engagement metrics, and lead conversion rates.
• >Stay updated with the latest trends in AI, digital marketing, and IT market dynamics.

Skills

Digital marketing

Campaign design

Lead generation

Marketing automation

Content creation

LinkedIn marketing

AI in marketing

B2B marketing

Communication skills

Cross-functional collaboration

Tools

HubSpot

Apollo

Salesforce

Zoho

Marketo

Job description

Job Description

About the Role

We are seeking an experienced Marketing Manager/Executive with strong expertise in digital and campaign marketing, coupled with an understanding of AI-driven tools. The ideal candidate should be adept at designing campaigns, generating impactful content, and driving effective lead generation strategies in the IT domain.

Key Responsibilities

• Plan, design, and execute integrated marketing campaigns to promote services and solutions.
• Leverage AI tools to generate high-quality content, campaign creatives, and marketing assets.
• Manage and optimize campaigns using marketing automation platforms such as HubSpot, Marketo, Salesforce, and Zoho.
• Design and publish engaging LinkedIn content posts, ads, and thought leadership articles.
• Implement demand generation and lead nurturing strategies to deliver qualified leads for sales.
• Collaborate with cross-functional teams to create IT-specific use cases, case studies, and whitepapers.
• Track and report on campaign performance, engagement metrics, and lead conversion rates.
• Stay updated with the latest trends in AI, digital marketing, and IT market dynamics.

Requirements

• 5–7 years of experience in marketing, with a strong focus on digital and B2B campaigns.
• Proficiency in marketing automation platforms (HubSpot, Apollo, Salesforce, Zoho).
• Solid understanding of AI tools for content creation, marketing automation, and analytics.
• Proven ability to design impactful campaigns for platforms like LinkedIn.
• Demonstrated expertise in lead generation, nurturing, and pipeline growth.
• Strong understanding of IT solutions to conceptualize and present use cases.
• Excellent communication, storytelling, and content development skills.
• Based in Hyderabad, with flexibility to work in a hybrid/office environment.

Preferred Skills

• Experience in the B2B IT/technology sector – specifically, marketing Salesforce Services – Development, Maintenance etc., primarily in the US market.
• Creative mindset with strong analytical and reporting skills.
• Comfortable working with cross-functional global teams.

Source: Company Career page