B2B Demand Generation & ABM Specialist

Fission Infotech; Hyderabad; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Fission Infotech in Hyderabad seeks a hands-on B2B Demand Generation & ABM Specialist to build and run campaigns targeting international markets. You will drive ICPs, personas, ABM programs, and multi-channel paid efforts, including Google and Meta Ads, SEO, and landing-page optimization.

The role requires experience in B2B SaaS/IT services, strong analytics, and collaboration with sales to define MQL/SQL. This position offers a full-time on-site role in a global-markets environment.

Qualifications

• 2-4 years of hands-on B2B digital marketing / demand-generation experience.
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Responsibilities

• Develop and execute B2B demand-generation strategies for international markets.
• Define and refine ICPs, buyer personas, target segments, and target-account lists.
• Plan and execute ABM campaigns for high-value accounts.
• Set up, manage, and optimize Google Ads (Search & remarketing).
• Manage Meta Ads for acquisition and retargeting.
• Conduct keyword research, competitor analysis, and SEO initiatives.
• Build/optimize landing pages and conversion funnels.
• Create campaign messaging, offers, and CTAs for different stages.
• Run retargeting, nurturing, and lead-gen campaigns.
• Collaborate with sales on lead qualification and MQL/SQL definitions.
• Monitor CPL, CAC, conversion rates, MQLs/SQLs, and pipeline impact.
• Set up tracking with GA4, GTM, CRM, and advertising platforms.
• Run A/B tests across audiences, creatives, messaging, and pages.
• Prepare campaign reports and budget recommendations.

Skills

Demand generation

ABM

Campaign management

SEO

Analytics

ICPs & personas

GA4

Google Tag Manager

Tools

Google Ads

Meta Ads

CRM tools

GA4

Google Tag Manager

Job description

B2B Demand Generation & ABM Specialist

Experience: 24 Years

Industry: B2B SaaS / IT / Technology

Market: International Markets

Employment Type: Full-time

About the Role

We are looking for a hands-on B2B Demand Generation & ABM Specialist who can build and execute marketing campaigns focused on generating qualified leads and sales pipeline from international markets.This is not a purely brand or social media marketing role. You will work across Demand Generation, Account-Based Marketing (ABM), Google Ads, Meta Ads, SEO, landing pages, conversion optimization, and marketing analytics.The ideal candidate has previously worked in a B2B SaaS, IT services, or technology company and has hands-on experience running campaigns targeting international markets such as the US, UK, Canada, Europe, or Australia.

Key Responsibilities

• Develop and execute B2B demand-generation strategies for international markets.
• Define and refine ICPs, buyer personas, target segments, and target-account lists.
• Plan and execute Account-Based Marketing (ABM) campaigns for high-value accounts.
• Set up, manage, and optimize Google Ads, including Search and remarketing campaigns.
• Manage Meta Ads for acquisition and retargeting campaigns.
• Conduct keyword research, competitor analysis, and execute on-page and technical SEO initiatives.
• Build and optimize landing pages and conversion funnels.
• Develop campaign messaging, offers, lead magnets, and CTAs for different stages of the B2B buying journey.
• Run retargeting, nurturing, and lead-generation campaigns.
• Work closely with sales teams on account targeting, lead qualification, and MQL/SQL definitions.
• Monitor and improve CPL, CAC, conversion rates, MQLs, SQLs, opportunities, and pipeline contribution.
• Set up and validate tracking using GA4, Google Tag Manager, CRM, and advertising platforms.
• Conduct A/B tests across audiences, creatives, messaging, offers, and landing pages.
• Prepare campaign reports and recommend budget allocation based on qualified pipeline and business outcomes.

What We're Looking For

• 2 - 4 years of hands-on B2B digital marketing / demand-generation experience.
• Previous experience working with a B2B SaaS, IT services, or technology company.
• Demonstrable experience targeting international markets.
• Hands-on experience with Google Ads and Meta Ads.
• Strong understanding of Demand Generation and ABM.
• Practical SEO experience, including keyword research, on-page SEO, competitor research, and content optimization.
• Understanding of B2B funnels, ICPs, buyer personas, MQLs, SQLs, CAC, CPL, pipeline, and attribution.
• Experience with GA4 and Google Tag Manager.
• Familiarity with CRM and marketing automation platforms.
• Ability to analyze campaign performance and make decisions based on data rather than vanity metrics.

Good to Have

• Experience with LinkedIn Ads.
• Experience with HubSpot, Salesforce, or similar CRM platforms.
• Experience with Apollo, ZoomInfo, 6sense, or similar B2B prospecting/ABM tools.
• Experience with email marketing and lead-nurturing automation.
• Knowledge of GEO/AEO and AI-driven search optimization.
• Previous experience generating pipeline from the US market.
• What Success Looks LikeWe are looking for someone who understands the complete journey:ICP Target Accounts Messaging Campaign Lead MQL SQL Opportunity PipelineIf you have personally built and optimized international B2B campaigns and can demonstrate their impact on qualified leads and pipeline, we'd like to hear from you.