Digital Marketing Specialist (4-5 Yrs)

Solanalytics; Bengaluru; On-site; INR 600,000 - 1,000,000; Full time

Job summary

A leading company in Bangalore seeks a motivated Digital Marketing Specialist with 4-5 years of experience. The role involves executing digital marketing strategies across SEO, SEM, social media, and email marketing to enhance brand awareness and lead generation. Candidates should hold a Bachelor's degree in Marketing or Communications and be proficient in tools like Google Analytics and Google Ads.

Qualifications

• 4-5 years of experience in digital marketing focusing on SEO, SEM, social media, and email marketing.
• Strong understanding of SEO/SEM best practices and experience with tools like Google Analytics.
• Familiarity with content management systems and marketing automation tools.

Responsibilities

• Plan and execute digital marketing campaigns across search engines, social media and email.
• Conduct keyword research and manage paid search campaigns to maximize ROI.
• Create content for social media to drive engagement and generate leads.

Skills

SEO

SEM

Social Media

Email Marketing

Content Creation

Analytical Skills

Communication

Creative Problem-Solving

Education

Bachelor’s degree in marketing, Communications, or related field

Tools

Google Analytics

Google Ads

Mailchimp

Content Management Systems (e.g., WordPress, HubSpot)

Marketing Automation Tools (e.g., HubSpot, Marketo)

Job description

Job Location: Bangalore (India)
(Open to working from different location)

Experience: 4-5 Years
We are looking for a motivated and results-oriented Digital Marketing Specialist with 4-5 years of experience to join our team. The ideal candidate will be knowledgeable in digital marketing strategies such as SEO, SEM, social media, email marketing, and content creation. You will be responsible for developing, managing, and optimizing online marketing campaigns to boost brand awareness, engagement, and lead generation.

Key Responsibilities:

Plan and execute digital marketing campaigns that align with company goals across various channels like search engines, social media, and email marketing.

SEO/SEM:

Conduct keyword research and optimize for better organic search performance. Manage paid search campaigns (e.g., Google Ads, Bing Ads) to maximize return on investment (ROI).

Social Media:

Create and manage content for platforms like Facebook, Instagram, LinkedIn, and Twitter to drive engagement and generate leads.

Content Management:

Work with the content team to create blogs, Articles, White Papers, videos, infographics, and other assets, ensuring everything is SEO-friendly and aligned with the brand.

Email Marketing:

Plan and execute email marketing campaigns, using list segmentation, A/B testing, and performance analysis to improve open and click-through rates.

Analytics & Reporting:

Monitor and report on the performance of all digital campaigns using tools like Google Analytics and Facebook Insights. Offer insights and recommendations for improvement.

Conversion Rate Optimization (CRO):

Analyze user behavior and optimize landing pages and campaigns to improve conversion rates.

Work with marketing, design, and sales teams to ensure consistent messaging across channels. Coordinate with external agencies and vendors as needed.

Requirements:

Experience:

4-5 years of experience in digital marketing with a focus on SEO, SEM, social media, and email marketing.

Skills:

Proficiency in Google Analytics, Google Ads, and social media marketing tools.

Strong understanding of SEO/SEM best practices.

Analytical skills to measure and improve performance.

Familiarity with content management systems (e.g., WordPress, HubSpot) and email platforms (e.g., Mailchimp).

Strong communication and creative problem-solving skills.

Knowledge of conversion optimization and A/B testing.

Education:

Bachelor’s degree in marketing, Communications, or a related field.

Additional Qualifications:

Experience with marketing automation tools (e.g., HubSpot, Marketo).

Basic knowledge of HTML/CSS and web optimization.

Certifications in Google Ads, HubSpot, or similar platforms.

Job Type: Full Time

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