SEO / Digital Marketing Specialist

TTK Services Private Limited; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Job summary

A digital marketing firm is seeking an SEO / Digital Marketing Specialist in Bengaluru. The role involves executing SEO strategies and optimizing digital marketing campaigns while communicating with international clients. The ideal candidate will have 3–4 years of experience in SEO and digital marketing, proficiency in tools like Google Analytics, and a strong analytical mindset. Knowledge of AI-driven marketing trends is also crucial for this position.

Qualifications

• 3–4 years of experience in SEO and Digital Marketing.
• Familiarity with AI tools used in digital marketing.
• Strong analytical skills to optimize performance.

Responsibilities

• Execute end-to-end SEO strategies.
• Communicate with international clients.
• Plan and monitor digital marketing campaigns.

Skills

SEO strategies

Digital marketing campaigns

Analytical mindset

PPC understanding

Education

Graduate/Post-Graduate in any discipline

Tools

Google Analytics

SEMrush

Ahrefs

Google Tag Manager

Job description

Educational Qualification: Graduate/Post-Graduate in any discipline
Experience: 3–4 Years of SEO and Digital Marketing Experience preferably supporting UK, US and Australia region.
Location: Bangalore
Shift: Day (General)

Summary

The SEO / Digital Marketing Specialist is responsible for driving SEO-led digital marketing initiatives, understanding client requirements, and developing effective growth strategies. The role focuses on executing and optimizing campaigns to improve organic performance and overall digital presence. The ideal candidate should be goal-oriented, detail-focused, and adaptable to evolving trends, including AI driven marketing.

Key Responsibilities

• Execute end-to-end SEO strategies, including keyword research, on-page, off-page, and technical optimization to improve rankings and organic traffic
• Communication with international clients and planning and executing their digital strategies.
• Optimize for GEO (Generative Engine Optimization) and AI-driven search (AI Overviews) to ensure visibility across evolving search experiences
• Manage and optimize ASO (App Store Optimization) to improve app visibility and conversions
• Plan and monitor digital marketing campaigns, analyze performance using tools like Google Analytics and GTM, and derive actionable insights
• Support and optimize PPC campaigns in alignment with overall marketing goals
• Leverage AI tools and automation for content optimization, SERP analysis, and performance tracking
• Continuously track performance, adapt to algorithm updates, and stay updated with the latest SEO, AI, and search engine trends

Candidate Profile

• Strong hands-on experience in SEO strategy and execution
• Good understanding of GEO, AI search trends, and evolving SERP features (AI Overviews)
• Working knowledge of ASO and app ranking factors
• Basic understanding of PPC and performance marketing
• Proficiency in tools like Ahrefs, SEMrush, Ubersuggest, Google Analytics, and Google Tag Manager (GTM) etc
• Familiarity with AI tools used in digital marketing and automation
• Strong analytical mindset with ability to interpret data and optimize performance
• Up-to-date with the latest trends and best practices in SEO and digital marketing