Digital Marketing Executive

Pradeepit Global Consulting Private Limited; Bengaluru; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Pradeepit Global Consulting Private Limited is seeking a Digital Marketing Executive to lead end-to-end digital campaigns from Bangalore. The role focuses on strategic planning, audience targeting, and content optimization across channels.

The ideal candidate will drive SEO/SEM efforts, manage paid campaigns, and leverage analytics to improve ROI while coordinating with content and design teams.

Qualifications

• Bachelor's degree in Marketing or related field.
• Proven experience as Digital Marketing Expert for an IT services & consulting company.
• Strong understanding of digital marketing concepts, tools, and best practices.
• Experience with SEO, SEM, social media, email, and content marketing.
• Excellent written and verbal communication skills.
• Strong analytical skills and data-driven thinking.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to achieve business goals.
• Identify target audiences and create campaigns tailored to their interests and behaviors.
• Stay up-to-date with the latest trends and best practices in digital marketing.
• Create, curate, and manage all published content across formats.
• Collaborate with content creators and designers to produce high-quality content.
• Optimize content for SEO and improve organic search rankings.

Skills

Analytical skills

Communication skills

Project management

Creative thinking

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Analytics

Google Ads

Facebook Business Manager

Zoho

HubSpot

Marketo

Google Tag Manager

Job description

Job Title

Digital Marketing Executive

Years of Experience

5-8 Years

Relevant Experience

5 Years

Headcount

1

Job/Work type

Onsite

Location

Bangalore

Time Zone

IST (10 Am to 7 pm)

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to achieve business goals.
• Identify target audiences and create digital marketing campaigns tailored to their interests and behaviors.
• Stay up-to-date with the latest trends and best practices in digital marketing.
• Create, curate, and manage all published content (images, video, written, and audio).
• Collaborate with content creators and designers to produce high-quality content that engages and converts.
• Optimize content for SEO to improve organic search rankings and drive website traffic.
• Develop and execute social media strategies across various platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).
• Create and manage social media content calendars and campaigns.
• Monitor, listen, and respond to users in a "social" way while cultivating leads and sales.
• Conducted keyword research and optimized website content for search engines.
• Manage and optimize paid search campaigns (Google Ads, Bing Ads) to maximize ROI.
• Analyze and report on the performance of SEO and SEM campaigns.
• Use tools like Google Analytics, Google Tag Manager, and other digital marketing tools to measure and analyze campaign performance.
• Plan, execute, and manage paid advertising campaigns across various platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Monitor and optimize ad spending to ensure maximum return on investment.
• Conduct A/B testing and analyze the results to improve ad performance.
• Experience with marketing automation tools (e.g., Zoho, HubSpot, Marketo).
• Knowledge of HTML, CSS, and web development principles for SEO purposes.
• Familiarity with graphic design tools (e.g., Adobe Creative Suite).
• Experience range between 5 8 years.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Proven experience as a Digital Marketing Expert or similar role for an IT services & consulting company.
• Strong understanding of digital marketing concepts, tools, and best practices.
• Proficiency in digital marketing tools and platforms (Google Analytics, Google Ads, Facebook Business Manager, etc.).
• Experience with SEO, SEM, social media, email, and content marketing.
• Excellent written and verbal communication skills.
• Strong analytical skills and data-driven thinking.
• Ability to manage multiple projects and meet deadlines.
• Creative thinker with an eye for detail.

Experience Level

Executive Level