Digital Marketing & Lead Generation Specialist

RankRocket360; Dadri; On-site; INR 500,000 - 800,000; Full time

Benefits offered by this job

Collaborative work environment

Career growth opportunities

Job summary

RankRocket360 in Dadri, India seeks a Digital Marketing & Lead Generation Specialist to enhance online visibility and drive conversions. This role involves executing effective email and LinkedIn campaigns, managing SEO strategies, and delivering qualified leads to the sales team. Candidates should hold a Bachelor’s degree and have 2-5 years of relevant experience, with strong skills in digital marketing tools like Zoho and Mailchimp. Join a fast-growing company that values creativity and offers career growth opportunities.

Qualifications

• 2–5 years of experience in digital marketing & lead generation (B2B focus preferred).
• Proven experience with email marketing tools.
• Strong understanding of LinkedIn ads and organic outreach.

Responsibilities

• Drive inbound and outbound marketing activities across email, LinkedIn, and search engines.
• Execute email marketing campaigns and run LinkedIn campaigns to targeted ICPs.
• Conduct keyword research and implement SEO strategies.

Skills

Digital marketing

Lead generation

Email marketing

SEO

B2B marketing

Copywriting

Data analysis

LinkedIn advertising

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Zoho Campaigns

Mailchimp

HubSpot

Apollo.io

LinkedIn Sales Navigator

Crunchbase

Job description

We help businesses scale their online visibility and convert traffic into loyal customers. From advanced SEO strategies to targeted outbound campaigns, we ensure brands get noticed by the right audience at the right time. We are looking for a Digital Marketing & Lead Generation Specialist who can fuel our growth engine by executing high-impact campaigns that bring measurable results.

Role Overview

The Digital Marketing & Lead Generation Specialist will take ownership of driving inbound and outbound marketing activities across email, LinkedIn, and search engines. You’ll be the bridge between marketing creativity and sales performance — ensuring that every campaign directly contributes to our sales pipeline.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2–5 years of experience in digital marketing & lead generation (B2B focus preferred).
• Demonstrated success in delivering qualified leads and campaign ROI.

KPIs

• Qualified leads generated per month.
• Email open rate & click-through rate.
• LinkedIn ad CTR and conversion rate.
• Organic traffic growth & keyword ranking improvements.

Requirements

Campaign Management

• Plan, design, and execute email marketing campaigns using tools like Zoho Campaigns, Mailchimp, or HubSpot.
• Run LinkedIn campaigns - both paid and organic - to targeted ICPs.
• Develop outreach sequences for lead nurturing and re-engagement.

Lead Generation

• Research and identify prospects using Apollo.io, LinkedIn Sales Navigator, Crunchbase, and other B2B databases.
• Build and maintain segmented prospect lists for specific campaigns.
• Collaborate with the sales team to ensure leads meet quality criteria.

SEO & Content Optimization

• Conduct keyword research and implement on-page & off-page SEO strategies for Rankrocket360 and client projects.
• Optimize landing pages, blogs, and web copy for search visibility.
• Monitor keyword rankings, backlinks, and organic traffic trends.

Performance Tracking & Optimization

• Measure and report KPIs across all campaigns.
• Perform A/B testing on email subject lines, ad creatives, and landing pages.
• Suggest and implement improvements for higher ROI.

Proven experience with email marketing tools (Zoho, Mailchimp, HubSpot).

Strong understanding of LinkedIn ads and organic outreach.

Skilled in B2B lead generation tools like Apollo.io, ZoomInfo, Lusha etc.

Deep knowledge of SEO best practices (on-page, off-page, and technical).

Strong copywriting skills for crafting engaging emails, ads, and SEO-friendly content.

Analytical mindset with the ability to turn data into action.

Basic HTML/CSS knowledge is a plus.

• Opportunity to work with a fast-growing and innovative e-commerce solutions company.
• A collaborative and creative work environment.
• Career growth opportunities within the organization.