Digital Marketing Specialist

LinkedERP; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

A leading IT services company in Bengaluru is seeking a Mid-Senior Digital Marketing Specialist to manage integrated digital campaigns. Responsibilities include SEO optimization, PPC campaign management, and social media strategy development. The ideal candidate has 3-4 years of experience in a B2B or SaaS environment, excellent communication skills, and a data-driven mindset. This full-time position offers competitive remuneration and opportunities for professional growth.

Qualifications

• 3-4 years of proven experience in a digital marketing role, preferably in a B2B or SaaS environment.
• Hands-on experience with Google Analytics, Google Ads, and SEO tools.
• Strong understanding of the entire digital marketing funnel and experience in lead generation.

Responsibilities

• Plan, execute, and manage integrated digital campaigns across various channels.
• Conduct keyword research and optimize web content for SEO.
• Manage and optimize PPC campaigns on Google Ads and LinkedIn.

Skills

Digital marketing experience

Google Analytics

Google Ads

SEO tools

Social media management

Excellent communication skills

Data-driven mindset

Tools

HubSpot

Salesforce

WordPress

Job description

Responsibilities

• End-to-End Campaign Management: Plan, execute, and manage integrated digital campaigns across SEO/SEM, email, social media, and display advertising to drive leads and revenue.
• Content & SEO Optimization: Conduct keyword research and optimize web content (website, blogs, landing pages) for both on-page and technical SEO.
• Paid Advertising (PPC): Manage and optimize PPC campaigns on Google Ads and LinkedIn to maximize ROI and attract enterprise clients.
• Social Media Management: Develop and execute B2B social media strategies (LinkedIn, Twitter) to enhance brand authority and generate qualified leads.
• Email Marketing & Automation: Design and run targeted email campaigns, newsletters, and lead nurturing workflows to support the sales funnel.
• Analytics & Reporting: Track and analyze campaign performance using Google Analytics and Search Console; provide actionable insights for improvement.
• CRM & Automation Tools: Manage CRM and marketing automation systems (e.g., HubSpot, Salesforce) for efficient lead tracking, scoring, and lifecycle management.

Qualifications

• Must-Have:
• 3-4 years of proven experience in a digital marketing role, preferably in a B2B or SaaS environment.
• Hands-on experience with Google Analytics, Google Ads, and SEO tools (e.g., Ahrefs, SEMrush, Moz).
• Strong understanding of the entire digital marketing funnel and experience in lead generation.
• Proficiency in managing social media campaigns, with a strong focus on LinkedIn.
• Excellent written and verbal communication skills.
• Data-driven mindset with the ability to derive insights from marketing metrics.
• Good-to-Have:
• Experience with marketing automation and CRM platforms like HubSpot.
• Basic knowledge of HTML/CSS and WordPress.
• Experience with content creation or working with design teams (e.g., for ad creatives, blog graphics).
• Familiarity with the tech/ERP/IT services industry.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• IT Services and IT Consulting