Digital Marketing Associate - SAT InfoTech

Zoho; Hyderabad; On-site; INR 450,000 - 750,000; Full time

Job summary

SAT InfoTech in Hyderabad is seeking a Digital Marketing Specialist to drive B2B lead generation and pipeline growth through targeted digital campaigns. You will execute email, LinkedIn, and demand generation efforts, identify high-value prospects, and maintain CRM data to support sales.

Ideal candidates have a strong understanding of B2B marketing, demand generation, and lead qualification, with familiarity of HubSpot or similar platforms and marketing automation tools.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Freshers with strong digital marketing knowledge are welcome; 2+ years of experience preferred for experienced roles.
• Understanding of B2B marketing, demand generation, and lead qualification concepts.
• Familiarity with CRM platforms (HubSpot preferred) and sales intelligence tools such as LinkedIn Sales Navigator, Apollo.io, or ZoomInfo.
• Knowledge of marketing automation platforms such as HubSpot, Mailchimp, Marketo, Outreach, Salesloft, Instantly, or ActiveCampaign.
• Strong analytical, research, and reporting skills.
• Proficiency in Google Sheets/MS Excel and AI tools such as ChatGPT, Claude, Gemini, or Perplexity.
• Excellent written and verbal communication skills.
• Self-motivated, detail-oriented, and capable of managing multiple campaigns in a fast-paced environment.

Responsibilities

• Plan and execute digital marketing and demand generation campaigns.
• Run personalized email, LinkedIn, and outbound outreach campaigns.
• Identify and qualify target accounts using ICP and TAM frameworks.
• Conduct prospect research, buying committee mapping, and technology stack analysis.
• Create and manage lead nurturing workflows using marketing automation tools.
• Execute Account-Based Marketing (ABM) campaigns.
• Maintain and update CRM records with accurate prospect information.
• Track campaign performance, analyze KPIs, and optimize campaigns through A/B testing.
• Coordinate qualified meetings with the sales team.
• Generate campaign reports and collaborate with cross-functional teams to improve pipeline growth.

Skills

Digital marketing

B2B marketing

Lead generation

CRM usage

Campaign management

ABM

Analytics

Excel/Sheets

LinkedIn Navigator

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

HubSpot

LinkedIn Sales Navigator

Apollo.io

ZoomInfo

Mailchimp

Marketo

Outreach

Salesloft

Instantly

ActiveCampaign

Job description

Digital Marketing Associate - SAT InfoTech

• Work Location 2nd Floor, Road No: 36, Plot No: 1130/A, Jubilee Hills, Hyderabad, Telangana 500033

We are looking for a Digital Marketing Specialist to drive B2B lead generation and pipeline growth through targeted digital campaigns. The role involves executing email, LinkedIn, and demand generation campaigns, identifying high-value prospects, managing CRM data, and collaborating with sales teams to generate qualified leads.

Key Responsibilities

• Plan and execute digital marketing and demand generation campaigns.
  
• Run personalized email, LinkedIn, and outbound outreach campaigns.
  
• Identify and qualify target accounts using ICP and TAM frameworks.
  
• Conduct prospect research, buying committee mapping, and technology stack analysis.
  
• Create and manage lead nurturing workflows using marketing automation tools.
  
• Execute Account-Based Marketing (ABM) campaigns.
  
• Maintain and update CRM records with accurate prospect information.
  
• Track campaign performance, analyze KPIs, and optimize campaigns through A/B testing.
  
• Coordinate qualified meetings with the sales team.
  
• Generate campaign reports and collaborate with cross-functional teams to improve pipeline growth.
  

Requirements

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
  
• Freshers with strong digital marketing knowledge are welcome; 2+ years of experience preferred for experienced roles.
  
• Understanding of B2B marketing, demand generation, and lead qualification concepts.
  
• Familiarity with CRM platforms (HubSpot preferred) and sales intelligence tools such as LinkedIn Sales Navigator, Apollo.io, or ZoomInfo.
  
• Knowledge of marketing automation platforms such as HubSpot, Mailchimp, Marketo, Outreach, Salesloft, Instantly, or ActiveCampaign.
  
• Strong analytical, research, and reporting skills.
  
• Proficiency in Google Sheets/MS Excel and AI tools such as ChatGPT, Claude, Gemini, or Perplexity.
  
• Excellent written and verbal communication skills.
  
• Self-motivated, detail-oriented, and capable of managing multiple campaigns in a fast-paced environment.