Performance Marketer

Zodiac HR Consultants; Mumbai; On-site; INR 1,200,000 - 2,300,000; Full time

Job summary

Zodiac HR Consultants is seeking a results-driven Performance Marketing professional to manage and optimize campaigns across Amazon, Myntra, AJIO, Nykaa Fashion, Flipkart, and Quick Commerce platforms, with a focus on D2C website revenue.

You will plan, execute, monitor, and optimize paid campaigns on Google Ads, Meta Ads, and YouTube, aiming to improve ROAS/ROI, reduce CAC, and drive traffic, conversions, and profitability through integrated cross-functional collaboration.

Qualifications

• Experience in performance marketing, digital marketing, e-commerce, or marketplace advertising.
• Hands-on exposure to Google Ads, Meta Ads, YouTube Ads, and marketplace advertising platforms.
• Strong analytical, reporting, optimization, and problem-solving skills.

Responsibilities

• Manage performance marketing activities across Amazon, Myntra, AJIO, Nykaa Fashion, Flipkart and Quick Commerce platforms.
• Plan, execute, monitor, and optimize paid campaigns across Google Ads, Meta Ads, YouTube and other digital platforms.
• Drive online revenue, traffic, customer acquisition, and conversions while targeting ROAS/ROI goals.
• Monitor campaigns using CAC, CPA, CPC, CTR, conversion rate, revenue and ROAS.
• Execute marketplace advertising, sponsored product campaigns, promotions, and platform events.
• Track marketplace sales, traffic, conversions, ad spend, ROAS, GMV and overall campaign performance.
• Identify trends and opportunities to maximize marketing efficiency and online sales.
• Collaborate with E-commerce, Merchandising, Creative, Social Media, Sales and Marketing teams.
• Support product launches, seasonal campaigns, offers and major marketplace events.
• Prepare regular performance reports, dashboards and actionable insights.

Skills

Performance marketing

Digital marketing

E-commerce advertising

Campaign optimization

Analytics & reporting

Cross-functional collaboration

Tools

Google Ads

Meta Ads

YouTube Ads

Amazon Advertising

Myntra Advertising

AJIO Advertising

Nykaa Advertising

Job description

Role Overview

We are looking for a results-driven Performance Marketing professional to manage and optimize digital and marketplace performance campaigns. The role will focus on driving online revenue, customer acquisition, traffic, conversions, and profitability across leading marketplaces, quick-commerce platforms, and the D2C website.

Key Responsibilities

• Manage performance marketing activities across Amazon, Myntra, AJIO, Nykaa Fashion, Flipkart, and Quick Commerce platforms.


• Plan, execute, monitor, and optimize paid campaigns across Google Ads, Meta Ads, YouTube, and other relevant digital platforms for the D2C website.


• Drive online revenue, traffic, customer acquisition, and conversions while working towards ROAS/ROI targets.


• Monitor and optimize campaigns using key performance metrics including CAC, CPA, CPC, CTR, conversion rate, revenue, and ROAS.


• Execute marketplace advertising, sponsored product campaigns, promotions, sale events, and platform-specific performance initiatives.


• Track marketplace sales, traffic, conversions, advertising spends, ROAS, GMV, and overall campaign performance.


• Identify performance trends, opportunities, and areas of improvement to maximize marketing efficiency and online sales.


• Collaborate with E-commerce, Merchandising, Creative, Social Media, Sales, and Marketing teams for integrated campaigns.


• Support product launches, seasonal campaigns, offers, promotional activities, and major marketplace events.


• Prepare regular performance reports, dashboards, and actionable insights for business and marketing teams.


• Continuously test and optimize campaign strategies, audiences, creatives, keywords, bids, budgets, and placements to improve profitability.

Key Performance Metrics

• ROAS / ROI


• CAC / CPA / CPC


• CTR & Conversion Rate


• Online Revenue & GMV


• Traffic & Customer Acquisition


• Ad Spend Efficiency & Profitability

Preferred candidate profile

• Experience in performance marketing, digital marketing, e-commerce, or marketplace advertising.


• Hands-on exposure to Google Ads, Meta Ads, YouTube Ads, and marketplace advertising platforms.


• Strong understanding of performance metrics such as ROAS, CAC, CPA, CPC, CTR, CVR, revenue, and GMV.


• Experience managing campaigns for e-commerce, fashion, lifestyle, retail, or D2C businesses will be an advantage.


• Strong analytical, reporting, optimization, and problem-solving skills.


• Ability to work cross-functionally with creative, merchandising, e-commerce, social media, sales, and marketing teams.