Performance Marketing Specialist - Paid Media & E-commerce

Socialee; Gandhinagar; On-site; INR 600,000 - 900,000; Full time

Job summary

Socialee is seeking a hands-on Performance Marketing Specialist to independently plan, execute, manage and optimise paid campaigns across Google, Meta, and e-commerce platforms. You will drive traffic, conversions and revenue, with a focus on ROAS and scalable growth.

The role requires strong hands-on experience in campaign optimisation, conversion tracking, and e-commerce advertising, along with a data-driven approach to improve CPC, CPA, CAC, and revenue metrics.

Qualifications

• 2-4 years of hands-on experience in Performance Marketing / Paid Media.
• Experience with Google Ads and Meta Ads is essential.

Responsibilities

• Plan, launch, manage, and optimise Google Ads campaigns across Search, Display, Shopping, and Performance Max.
• Manage e-commerce campaigns through Google Merchant Center and product feeds.
• Plan and manage Meta advertising campaigns across Facebook and Instagram.
• Manage Amazon Ads and Shopify-based store campaigns to drive ROAS.

Skills

Google Ads

Meta Ads

e-commerce advertising

Amazon Ads

Shopify

conversion tracking

ROAS

data-driven

campaign budgeting

Excel/Sheets

Tools

Google Merchant Center

Shopify

Job description

Performance Marketing Specialist - Paid Media & E-commerce

1-3

Full-Time

About the Role

We are looking for a results-driven Performance Marketing Specialist who can independently plan, execute, manage, and optimise paid advertising campaigns across Google, Meta, and e-commerce platforms.

The ideal candidate should have strong hands-on experience with performance marketing, campaign optimisation, conversion tracking, and e-commerce advertising, with a clear understanding of how paid media contributes to traffic, conversions, revenue, and ROAS.

Key ResponsibilitiesGoogle Ads

• Plan, launch, manage, and optimise Google Ads campaigns across Search, Display, Shopping, and Performance Max.
• Manage e-commerce campaigns through Google Merchant Center and product feeds.
• Conduct keyword research, audience targeting, bid management, budget allocation, and campaign optimisation.
• Monitor CPC, CTR, CPA, conversion rate, ROAS, revenue, and other key performance metrics.
• Identify opportunities to improve campaign efficiency and scale successful campaigns.

Meta Ads

• Plan and manage Meta advertising campaigns across Facebook and Instagram.
• Set up and optimise campaigns for lead generation, conversions, sales, remarketing, and catalogue-based advertising.
• Manage audience segmentation, retargeting, lookalike audiences, creative testing, and budget allocation.
• Analyse campaign performance and continuously optimise towards business and revenue goals.

E-commerce & Marketplace Advertising

• Manage paid advertising for e-commerce businesses and online stores.
• Handle Amazon Ads, including Sponsored Products and other relevant campaign formats.
• Manage product-level targeting, keyword targeting, bids, budgets, and campaign optimisation on Amazon.
• Work with Shopify-based e-commerce stores and understand the relationship between paid traffic, product pages, conversion rate, and revenue.
• Analyse product-level performance and identify opportunities for improving sales and ROAS.
• Monitor campaign performance and prepare regular performance reports.
• Analyse metrics such as ROAS, CPA, CAC, CTR, CPC, CPM, conversion rate, revenue, and spend.
• Conduct A/B testing across audiences, creatives, ad copies, landing pages, products, and campaigns.
• Identify underperforming campaigns and implement corrective actions.
• Scale campaigns while maintaining efficiency and profitability.
• Work with account, creative, and development teams to improve overall campaign performance.

Required Skills

• 2-4 years of hands-on experience in Performance Marketing / Paid Media.
• Strong practical experience with Google Ads and Meta Ads .
• Experience managing e-commerce advertising campaigns .
• Hands-on experience with Amazon Ads .
• Understanding of Shopify and e-commerce funnels .
• Experience with Google Merchant Center and product feeds.
• Strong understanding of conversion tracking and campaign attribution.
• Good understanding of ROAS, CPA, CAC, CTR, CPC, CPM, conversion rate, and revenue metrics.
• Strong analytical and data-driven approach.
• Ability to manage multiple campaigns and budgets simultaneously.
• Strong Excel/Google Sheets skills for campaign analysis and reporting.

Good to Have

• Experience working with digital marketing agencies and multiple clients.
• Experience with Google Analytics / GA4 and Google Tag Manager.
• Experience with Meta Pixel and Conversions API.
• Experience with Amazon Seller Central / Amazon marketplace operations.
• Experience handling significant monthly advertising budgets.
• Knowledge of landing page and CRO optimisation.
• Experience with other e-commerce marketplaces such as Flipkart or Myntra.

What We Are Looking For

We are looking for someone who is hands-on and execution-focused , not someone who has only theoretical knowledge of paid advertising.

The candidate should be comfortable taking ownership of campaigns from setup → execution → monitoring → optimisation → reporting → scaling and should be able to explain how their campaigns have contributed to measurable business results.