Performance Marketing Manager

Broadway Infotech; Dadri; On-site; INR 900,000 - 1,100,000; Full time

Job summary

Broadway Infotech India is seeking a dynamic Social Media / Performance Marketing Specialist to own paid acquisition across search, social, and marketplace channels. The role demands hands-on experience in performance marketing, paid ads, influencer marketing, and e-commerce marketing.

You will plan, launch, and optimize campaigns on Meta, Google Ads, LinkedIn, Amazon Ads, and Flipkart Ads, manage budgets, track performance with GA4 and GTM, and drive ROI through data-driven optimization.

Qualifications

• 3–8 years of hands-on performance marketing experience.
• Experience running campaigns independently for ≥2 years.
• Budget ownership of ₹10 lakhs+ per month.

Responsibilities

• Develop and execute strategies aligned with business objectives.
• Plan, launch, and optimize paid campaigns across Meta (Facebook/Instagram), Google Ads (Search, Shopping, Performance Max, YouTube), and other relevant platforms (LinkedIn / Amazon Ads / Flipkart Ads / Affiliate).
• Manage monthly budget allocation across channels and campaigns, and defend those allocations with data.
• Set up and maintain tracking and attribution — GA4, Google Tag Manager, Meta Pixel and Conversions API integration — and keep the data trustworthy.
• Drive performance marketing campaigns with a focus on lead generation, conversions, ROI, and customer acquisition.
• Develop and execute influencer marketing campaigns, including influencer identification, coordination, campaign execution, and performance tracking.
• Manage social media platforms and develop engaging, platform-specific content strategies.
• Plan and execute e-commerce marketing campaigns to drive traffic, sales, and customer engagement.
• Monitor campaign performance and analyze key metrics to identify opportunities for optimization.
• Work closely with creative, content, sales, and other teams to ensure effective campaign execution.
• Stay updated with the latest social media trends, digital marketing tools, platform updates, and industry best practices.
• Prepare regular reports on campaign performance, engagement, conversions, and ROI.

Skills

Performance Marketing

Paid Ads

Influencer Marketing

E-commerce Marketing

Budget Management

Campaign Optimization

Data Analysis

Communication

Tools

GA4

Google Tag Manager

Meta Pixel

Conversions API

Facebook Ads Manager

Google Ads

Job description

We are looking for a dynamic and results-driven Social Media / Performance Marketing Specialistwith 38 years of experience to own our paid acquisition across search, social, and marketplace channels. The ideal candidate should have strong hands-on experience in performance marketing, paid advertising, influencer marketing, and e-commerce marketing.

Key Responsibilities

• Develop and execute strategies aligned with business objectives.
• Plan, launch, and optimize paid campaigns across Meta (Facebook/Instagram), Google Ads (Search, Shopping, Performance Max, YouTube), and other relevant platforms (LinkedIn / Amazon Ads / Flipkart Ads / Affiliate)
• Manage monthly budget allocation across channels and campaigns, and defend those allocations with data
• Set up and maintain tracking and attribution — GA4, Google Tag Manager, Meta Pixel and Conversions API integration — and keep the data trustworthy
• Drive performance marketing campaigns with a focus on lead generation, conversions, ROI, and customer acquisition.
• Develop and execute influencer marketing campaigns, including influencer identification, coordination, campaign execution, and performance tracking.
• Manage social media platforms and develop engaging, platform-specific content strategies.
• Plan and execute e-commerce marketing campaignsto drive traffic, sales, and customer engagement.
• Monitor campaign performance and analyze key metrics to identify opportunities for optimization.
• Work closely with creative, content, sales, and other teams to ensure effective campaign execution.
• Stay updated with the latest social media trends, digital marketing tools, platform updates, and industry best practices.
• Prepare regular reports on campaign performance, engagement, conversions, and ROI.

Required Skills & Experience

• 3–8 years of hands-on performance marketing experience, with at least 2 years running campaigns independently (not just executing under supervision)
• Demonstrated ownership of a monthly budget of 10 lakhs or more
• Strong hands-on experience in Performance Marketing and Paid Ads.
• Proven experience in Influencer Marketingand influencer campaign management.
• Good understanding of E-commerce Marketingand customer acquisition strategies.
• Strong knowledge of social media platforms and their advertising ecosystems.
• Ability to analyze campaign data and optimize campaigns based on performance.
• Strong understanding of KPIs such as ROAS, ROI, CTR, CPC, CPM, CPA, and conversion rate.
• Excellent communication, analytical, and project management skills.
• Ability to work in a fast-paced environmentand manage multiple campaigns simultaneously.

Good to Have

• Experience with [Amazon Ads, Flipkart Ads, affiliate networks, programmatic/DV360]
• Landing page and CRO experience; familiarity with A/B testing tools
• Exposure to marketing automation or CRM ([HubSpot or other relevant tools)