Performance / Digital Ads Specialist Jobs in India | Meta Ads, Google Ads & SEO

JobItUs; Gurugram District; On-site; INR 700,000 - 1,200,000; Full time

Job summary

JobItUs in India is seeking a Performance / Digital Ads Specialist to plan, execute and optimize Google Ads and Meta Ads campaigns, while supporting marketplace listing optimization and SEO initiatives. You will work across paid media and organic growth to drive measurable business outcomes.

The role requires hands-on campaign management, analytics, audience targeting, and CRO, with a focus on ROAS and cross-border campaigns for US buyers.

Qualifications

• Hands-on experience with Google Ads and Meta Ads Manager.
• Experience in Performance Marketing / Digital Marketing / Paid Media.
• Background in marketplace or e-commerce marketing preferred.
• Strong analytics and ROI optimization skills.
• Experience with international campaigns preferred.

Responsibilities

• Plan, launch, manage, and optimize Google Ads and Meta Ads campaigns.
• Develop performance marketing strategies to support marketplace and business growth.
• Monitor campaign performance, budgets, KPIs, conversions, and ROI.
• Analyze campaign data and identify opportunities to improve performance.
• Optimize campaigns for CPC, CPL, CPA, and conversion rate.
• Work with creative teams to improve ad creatives, messaging, and campaign performance.
• Localize international vendor creatives and advertising content for US buyers.
• Support marketplace listing optimization and SEO initiatives.
• Improve conversion rates for on-platform placements.
• Understand and differentiate on-platform placements from paid advertising channels.
• Work with marketing teams to align paid media, SEO, listings, and growth strategies.
• Prepare performance reports and provide actionable insights based on campaign data.
• Continuously test audiences, creatives, messaging, campaigns, and landing-page experiences.

Skills

Google Ads

Meta Ads Manager

Performance Marketing

Digital Marketing

Campaign Analytics

Job description

Performance / Digital Ads Specialist Jobs in India | Meta Ads, Google Ads & SEO

Performance / Digital Ads Specialist – Listings / SEO Optimization
Job Location: India
Employment Type: Full-Time
Department: Digital Marketing / Performance Marketing
Industry: Marketplace / E-commerce / Digital Marketing
Experience: Relevant experience in performance marketing, digital advertising, SEO, or marketplace marketing

Hiring Through: Orbit Global HR Consultants LLP – Performance Marketing & Digital Marketing Recruitment Agency in India

Orbit Global HR Consultants is hiring a results-driven Performance Marketing / Digital Ads Specialist with hands-on expertise in Google Ads, Meta Ads, performance marketing, marketplace growth, SEO listing optimization, and conversion rate optimization (CRO). This opportunity is ideal for professionals who can manage paid campaigns, improve advertising performance, and connect digital advertising activities with measurable business outcomes.

Orbit Global HR Consultants specializes in marketing and performance-marketing recruitment, including roles across Performance Marketing, Digital Marketing, SEO, Paid Media, E-commerce, Growth Marketing, and Digital Advertising.

About the Role

The selected candidate will be responsible for planning, executing, monitoring, and optimizing Google Ads and Meta Ads campaigns while supporting marketplace listing optimization and SEO initiatives.

The role requires a strong understanding of paid advertising, campaign analytics, audience targeting, creative performance, conversion optimization, and marketplace growth.

Key Responsibilities

• Plan, launch, manage, and optimize Google Ads and Meta Ads campaigns.
• Develop performance marketing strategies to support marketplace and business growth.
• Monitor campaign performance, budgets, KPIs, conversions, and ROI.
• Analyze campaign data and identify opportunities to improve performance.
• Optimize campaigns for better CPC, CPL, CPA, conversion rate, and overall ROI.
• Work with creative teams to improve ad creatives, messaging, and campaign performance.
• Localize international vendor creatives and advertising content for US buyers.
• Support marketplace listing optimization and SEO initiatives.
• Improve conversion rates for on-platform placements.
• Understand and differentiate on-platform placements from paid advertising channels.
• Work with marketing teams to align paid media, SEO, listings, and growth strategies.
• Prepare performance reports and provide actionable insights based on campaign data.
• Continuously test audiences, creatives, messaging, campaigns, and landing-page experiences.

Required Skills & Experience

• Hands-on experience with Google Ads and Meta Ads Manager.
• Experience in Performance Marketing / Digital Marketing / Paid Media.
• Previous experience working with a digital marketing agency, marketplace, e-commerce company, or performance-driven business is preferred.
• Strong understanding of campaign optimization and performance analytics.
• Experience with cross-border or international digital marketing campaigns is preferred.
• Experience localizing international vendor creatives for US customers/buyers.
• Knowledge of SEO and marketplace listing optimization.
• Strong understanding of Conversion Rate Optimization (CRO).
• Ability to analyze campaign KPIs and improve advertising ROI.
• Understanding of paid media versus on-platform marketplace placements.
• Strong analytical, communication, and problem-solving skills.

Preferred Keywords

Performance Marketing | Digital Marketing | Digital Ads | Paid Media | Google Ads | Meta Ads | Facebook Ads | Instagram Ads | PPC | SEM | SEO | Marketplace SEO | Listing Optimization | Marketplace Marketing | E-commerce Marketing | Conversion Rate Optimization | CRO | Lead Generation | Paid Advertising | Campaign Management | Campaign Optimization | ROI | ROAS | Performance Analytics | Growth Marketing

Why Join This Opportunity?

This role offers an opportunity to work on performance marketing, digital advertising, marketplace growth, SEO, and conversion optimization in a fast-moving digital environment. Candidates will get exposure to international campaigns and marketplace-focused growth strategies.