Digital Marketing Executive

Saroj Ganesh Podar Trust

Mumbai City

On-site

INR 600,000 - 1,200,000

Full time

6 days ago

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Job summary

Saroj Ganesh Podar Trust is seeking a Digital Marketing Executive (Performance Marketing) to steer daily campaign execution, optimization, and monitoring. The role demands hands-on management of Google and Meta campaigns, performance analysis, and ongoing lead-generation improvement.

You will optimize campaigns across Search, Display, YouTube, and Meta, track conversions, and report results. Certification and strong analytics are valued.

Qualifications

Hands-on experience in running Google and Meta campaigns.
Experience in lead generation campaigns is advantageous.
Google Ads and Meta certifications preferred.
Ability to optimize campaigns for CPL, CPC, and ROAS.

Responsibilities

Create and manage Google Ads campaigns across Search, Display, Performance Max, and YouTube.
Create and manage Meta advertising campaigns for lead generation.
Perform daily optimization of campaigns based on performance metrics.
Monitor CPL, CPC, CTR, CPM, Conversion Rate, and ROAS.
Conduct keyword research and audience analysis.
Write compelling ad copies and coordinate creative requirements.
Set up conversion tracking using Google Tag Manager and Meta Pixel.
Monitor campaign performance using GA4.
Generate daily, weekly, and monthly performance reports.
Analyze competitor advertising strategies and identify growth opportunities.
Optimize landing pages and campaign funnels for better conversions.
Support SEO implementation through keyword research and on-page optimization.
Monitor website traffic and user behavior using analytics tools.
Test new campaign strategies, audiences, and ad formats to improve performance.
Ensure campaign budgets are utilized efficiently while maintaining lead quality.

Skills

Google Ads

Meta Ads Manager

GA4

GTM

Conversion Tracking

Excel

Performance Marketing

Keyword Research

Basic SEO

Analytical skills

Tools

Google Ads

Meta Ads Manager

Google Analytics 4

Google Tag Manager

Conversion Tracking

Microsoft Excel

Job description

Digital Marketing Executive (Performance Marketing)

Job Summary

The Digital Marketing Executive will be responsible for the day-to-day execution, optimization, and monitoring of digital marketing campaigns. The role requires hands-on experience in running Google and Meta campaigns, analyzing performance, and continuously improving lead generation and campaign efficiency.

Key Responsibilities

Create and manage Google Ads campaigns across Search, Display, Performance Max, and YouTube.
Create and manage Meta advertising campaigns for lead generation.
Perform daily optimization of campaigns based on performance metrics.
Monitor CPL, CPC, CTR, CPM, Conversion Rate, and ROAS.
Conduct keyword research and audience analysis.
Write compelling ad copies and coordinate creative requirements.
Set up conversion tracking using Google Tag Manager and Meta Pixel.
Monitor campaign performance using GA4.
Generate daily, weekly, and monthly performance reports.
Analyze competitor advertising strategies and identify growth opportunities.
Optimize landing pages and campaign funnels for better conversions.
Support SEO implementation through keyword research and on-page optimization.
Monitor website traffic and user behavior using analytics tools.
Test new campaign strategies, audiences, and ad formats to improve performance.
Ensure campaign budgets are utilized efficiently while maintaining lead quality.