Digital Marketing Executive

Logelite; Lucknow; On-site; INR 350,000 - 520,000; Full time

Job summary

Logelite is seeking a performance-driven Digital Marketing Executive with hands-on experience in PPC and Google/Meta Ads to join our marketing team in Lucknow, India. The role focuses on planning, executing and optimizing digital campaigns, generating high-quality leads and maximizing ROI.

Ideal candidates will manage campaigns end-to-end, analyze performance with Google Analytics and reporting tools, and stay updated on PPC trends to drive conversions and growth.

Qualifications

• Hands-on experience in digital marketing and PPC campaigns.
• Proven ability to generate leads and optimize campaigns for conversions.
• Strong understanding of bidding strategies, audience targeting and analytics.

Responsibilities

• Plan, execute and optimize digital marketing campaigns across Google Ads, Meta Ads and other paid platforms.
• Manage PPC campaigns with focus on lead generation, conversions and ROI.
• Conduct keyword research, competitor analysis, audience targeting, and campaign planning.
• Monitor campaign performance and optimize CPC, CTR, CPA, conversion rate and ROAS.
• Create and manage ad campaigns, ad copies, targeting, budgets and bidding strategies.
• Analyze campaign data using Google Analytics, Google Ads, Meta Ads Manager and reporting tools.
• Prepare regular performance reports and provide actionable insights.
• Identify opportunities to improve campaign performance and generate quality leads.
• Coordinate with content, design and sales teams to improve campaign effectiveness.
• Stay updated with Google Ads, Meta Ads, PPC trends and digital marketing practices.
• Conduct A/B testing of creatives, landing pages, audiences and ad copies.

Skills

Digital Marketing

PPC

Google Ads

Meta Ads

Lead generation

Campaign optimization

Google Analytics

Reporting

Tools

Google Ads Manager

Analytics tools

Job description

We are looking for a performance-driven Digital Marketing Executive with 24 years of experience to join our marketing team. The ideal candidate should have strong hands-on experience in PPC, Google Ads, Meta Ads, campaign optimization, lead generation, and performance analysis.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads, and other paid platforms.
• Manage PPC campaigns with a focus on lead generation, conversions, and ROI.
• Conduct keyword research, competitor analysis, audience targeting, and campaign planning.
• Monitor campaign performance and optimize CPC, CTR, CPA, conversion rate, and ROAS.
• Create and manage ad campaigns, ad copies, targeting, budgets, and bidding strategies.
• Analyze campaign data using Google Analytics, Google Ads, Meta Ads Manager, and reporting tools.
• Prepare regular performance reports and provide actionable insights.
• Identify new opportunities to improve campaign performance and generate quality leads.
• Coordinate with the content, design, and sales teams to improve campaign effectiveness.
• Stay updated with the latest Google Ads, Meta Ads, PPC trends, and digital marketing practices.
• Conduct A/B testing of creatives, landing pages, audiences, and ad copies.

Required Skills

• 2 to 4 years of hands-on experience in Digital Marketing/PPC/Performance Marketing.
• Strong knowledge of Google Ads and Meta Ads.
• Experience in lead generation and conversion-focused campaigns.
• Good understanding of keyword research, bidding strategies, audience targeting, and campaign optimization.
• Knowledge of Google Analytics and other digital marketing tools.
• Strong analytical and problem-solving skills.Good communication and reporting skills.
• Ability to manage multiple campaigns and meet performance targets.