Digital Marketing Executive

AZISTA INDUSTRIES PRIVATE LIMITED; Hyderabad; On-site; INR 600,000 - 900,000; Full time

Job summary

AZISTA INDUSTRIES PRIVATE LIMITED in Hyderabad is seeking an execution-focused digital marketing professional to drive performance across paid and organic channels. The role involves managing digital campaigns across Meta and Google, optimizing setups, and utilizing AI tools for efficiency.

The ideal candidate should have strong performance marketing fundamentals and the ability to execute efficiently. Knowledge of SEO basics and analytics is crucial. Key responsibilities include campaign management, collaboration with a creative team, and ensuring tracking accuracy.

Qualifications

• Experience with digital campaigns on Meta and Google.
• Familiarity with SEO basics, including on-page and off-page optimization.
• Strong analytical skills to track performance metrics.

Responsibilities

• Execute digital campaigns across Meta and Google.
• Manage campaign setup, optimization, and reporting.
• Coordinate with creative team for campaign assets.

Skills

Performance marketing fundamentals (Meta + Google Ads)

Tools

GA4

SEO tools

ChatGPT

Reporting tools

Automation tools

Job description

Execution-focused role responsible for driving day-to-day performance across paid, and organic, with strong adoption of AI tools for efficiency and optimization.

Key Responsibilities

• Execute digital campaigns across Meta and Google
• Manage campaign setup, optimization, and reporting (ROAS, CPA, CTR)
• Handle SEO basics: on-page and off page optimization, keyword updates, schema checks
• Manage social media calendars and platform hygiene
• Coordinate with creative team for performance-driven assets
• Track performance using GA4, ad dashboards, and reporting tools
• Use AI tools (ChatGPT, automation tools, analytics AI) for:
• Audience insights
• Reporting automation
• Ensure tracking accuracy (UTMs, events, pixels)
• Own performance of assigned campaigns (not just execution)
• AI-led execution efficiency expected as baseline

Core Skills

• Performance marketing fundamentals (Meta + Google Ads)