Digital Marketing - Executive (Hospital)

ORTHO ONE Orthopaedic Speciality Centre; Coimbatore District; On-site; INR 700,000 - 1,100,000; Full time

Job summary

ORTHO ONE Orthopaedic Speciality Centre is seeking an experienced Digital Marketing Executive to drive paid media campaigns and organic performance. You will manage Google Ads and Meta Ads, lead generation efforts, and analytics to boost ROI, while steering SEO activities and campaign reporting.

Candidates should have 5+ years hands-on experience in the listed areas and a marketing-related degree, with certification preferred.

Qualifications

• Minimum 5 years of hands-on experience in Google Ads, Meta Ads, Performance Marketing and SEO.
• Bachelor's degree in Marketing, Business, Communications or a related field.
• Digital Marketing / Performance Marketing certification preferred.

Responsibilities

• Plan, execute and optimise Google Ads and Meta Ads campaigns for lead generation and ROI.
• Manage budgets, bidding, audience targeting, remarketing, A/B testing and conversion tracking.
• Monitor CPL, CPA, CTR, Conversion Rate and ROAS and optimise campaigns accordingly.
• Conduct keyword research and support On-page & Technical SEO activities.
• Monitor website and organic performance using GA4 and Google Search Console.
• Prepare campaign performance reports and provide actionable recommendations.

Job description

Job Summary

We are looking for an experienced Digital Marketing Executive with 5+ years of hands-on experience in Google Ads, Meta Ads, Performance Marketing and SEO. The role involves managing paid-media campaigns, lead generation, campaign optimisation, conversion tracking, analytics and SEO activities to improve leads, conversions and ROI.

Job Description

• Plan, execute and optimise Google Ads and Meta Ads campaigns for lead generation and ROI.


• Manage budgets, bidding, audience targeting, remarketing, A/B testing and conversion tracking.


• Monitor CPL, CPA, CTR, Conversion Rate and ROAS and optimise campaigns accordingly.


• Conduct keyword research and support On-page & Technical SEO activities.


• Monitor website and organic performance using GA4 and Google Search Console.


• Prepare campaign performance reports and provide actionable recommendations.

Experience

Minimum 5 years of hands-on experience in Google Ads, Meta Ads, Performance Marketing and SEO.

Qualification

• Bachelor's degree in Marketing, Business, Communications or a related field.


• Digital Marketing / Performance Marketing certification preferred.

Key Skills

Google Ads | Meta Ads Manager | GA4 | Google Tag Manager | Performance Marketing | SEO | Conversion Tracking | Campaign Optimisation | Reporting & Analytics | Keyword Research | Google Search Console