Influencer Marketing Associate

Nxtwave Disruptive Technologies; Hyderabad; On-site; INR 450,000 - 650,000; Full time

Job summary

NxtWave Disruptive Technologies is seeking a proactive Influencer Marketing specialist to identify and manage creator partnerships across Instagram, YouTube and other platforms. You will research creators, negotiate terms, and drive campaigns that boost reach, engagement and brand consideration.

Based in Hyderabad, this on-site role includes a 3 months probation followed by full-time employment. You will collaborate with Social Media, Brand, Content and Demand Generation teams to deliver

Qualifications

• 1–3 years of experience in Influencer Marketing or related roles.
• Strong understanding of Instagram and YouTube creator ecosystems.
• Excellent negotiation and communication skills.
• Comfortable building relationships with creators from scratch.

Responsibilities

• Identify and build creator partnerships across platforms.
• Research creators based on relevance, engagement, and potential.
• Manage influencer lifecycle from discovery to reporting.
• Develop campaigns that drive reach, engagement and demand generation.
• Create content that fits native creator style and tone.
• Negotiate commercials, deliverables, and timelines; ensure timely execution.
• Track campaigns and identify top-performing formats and creators.
• Maintain a structured database of creators, campaigns and performance.

Skills

Influencer Marketing

Social Media

Negotiation

Communication

Relationship Building

Content Creation

Campaign Management

Analytics

Youth Culture

Job description

What You'll Do

• Identify and build relationships with student, career, tech, education and youth-focused creators across Instagram, YouTube and other relevant platforms.
• Research creators based on audience relevance, engagement, content quality, credibility, geography and commercial potential.
• Own the influencer lifecycle discovery outreach negotiation briefing execution tracking reporting.
• Develop creator campaigns that drive reach, engagement, brand consideration and demand generation.
• Work with creators and internal teams to develop content that feels native to the creator's audience rather than like traditional advertising.
• Negotiate commercials, deliverables and timelines and ensure campaigns are executed on time.
• Track campaign performance and identify the creators, formats and content themes that deliver the strongest results.
• Build and maintain a structured database of creators, commercials, audience profiles and campaign performance.
• Identify emerging creators, content formats and platforms that can become future growth opportunities.
• Contribute to NxtWave's own social media content by identifying trends, developing content ideas, writing/structuring simple concepts and supporting execution.
• Participate in content shoots whenever required and be comfortable appearing on camera for reels, social content, explainers, trends or other formats.
• Work with the Social Media, Brand, Content and Demand Generation teams to turn creator and social content into measurable marketing outcomes.
• Take up different responsibilities depending on the campaign, you may be coordinating with a creator one day and appearing in a reel the next.
• Continuously experiment with new influencers, creators and social media formats.

Who We're Looking For

• 1-3 years of experience in Influencer Marketing, Creator Marketing, Social Media, Digital Marketing, Partnerships or related roles.
• Strong understanding of Instagram, YouTube and creator ecosystems.
• Good understanding of what makes social content engaging and shareable.
• Strong communication, coordination and negotiation skills.
• Comfortable building relationships with creators from scratch.
• Comfortable being on camera when required.
• Willing to participate in content creation rather than only coordinate behind the scenes.
• Flexible and comfortable taking on responsibilities beyond a defined job description when the campaign requires it.
• Highly organised and capable of managing multiple creators and campaigns simultaneously.
• Data-oriented and comfortable analysing campaign performance.
• Strong understanding of youth, student and digital culture.
• Proactive, resourceful and willing to experiment.

Location: Hyderabad, On-Site
Work Days: Monday to Saturday (Sunday fixed weekly off)
Timings: 10:00 AM to 7:00 PM
Type: 3 months probation + Full-time
Experience: 13 years