Manager- Influencer Marketing

Leading FMCG Company; Makali; On-site; INR 3,500,000 - 6,000,000; Full time

Job summary

Leading FMCG Company is seeking a seasoned Influencer Marketing Manager to lead influencer partnerships for our brands in Karnataka. The role focuses on planning, negotiating, and executing influencer campaigns for new launches and brand promotions, ensuring content alignment with brand strategy.

You will track performance, optimize budgets, and stay ahead of social media trends while building long-term relationships with top creators and agencies.

Qualifications

• 9+ years of experience in Influencer Marketing, Social Media Marketing, or Digital Marketing.
• Strong experience in D2C Fashion, Beauty, Lifestyle, or Consumer brands.
• Hands-on experience working with Instagram, YouTube, Facebook creators and influencers.
• Ability to manage large budgets and demonstrate business growth through influencer campaigns.
• Strong stakeholder management, negotiation, and analytical skills.

Responsibilities

• Find and partner with relevant influencers, creators, and celebrities.
• Negotiate collaboration deals and campaign costs.
• Plan influencer campaigns for new product launches and brand promotions.
• Ensure influencer content matches the brand image and marketing goals.
• Track campaign performance such as reach, engagement, leads, sales, and ROI.
• Manage the influencer marketing budget effectively.
• Stay updated on social media trends and new creator opportunities.
• Build long-term relationships with influencers and agencies.

Skills

Influencer Marketing

Social Media Marketing

Digital Marketing

Stakeholder Management

Negotiation

Analytics

Tools

Instagram

YouTube

Facebook

Job description

Role & responsibilities

• Find and partner with relevant influencers, creators, and celebrities.
• Negotiate collaboration deals and campaign costs.
• Plan influencer campaigns for new product launches and brand promotions.
• Ensure influencer content matches the brand image and marketing goals.
• Track campaign performance such as reach, engagement, leads, sales, and ROI.
• Manage the influencer marketing budget effectively.
• Stay updated on social media trends and new creator opportunities.
• Build long-term relationships with influencers and agencies.

Preferred candidate profile

• 9+ years of experience in Influencer Marketing, Social Media Marketing, or Digital Marketing.
• Strong experience in D2C Fashion, Beauty, Lifestyle, or Consumer brands.
• Hands-on experience working with Instagram, YouTube, Facebook creators and influencers.
• Ability to manage large budgets and demonstrate business growth through influencer campaigns.
• Strong stakeholder management, negotiation, and analytical skills.