Influencer Marketing – Activation & Operations

Publicis Groupe; Maharashtra; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Publicis Groupe in Mumbai/Gurgaon seeks an Influencer Marketer - Activations & Operations to manage day-to-day execution of influencer campaigns, from creator identification to delivery, reporting and closure.

The role requires strong organizational skills, stakeholder management and a solid understanding of the influencer ecosystem across social platforms. You will coordinate with internal teams to ensure campaigns run smoothly and on time.

Qualifications

• 2-5 years of experience in influencer marketing, social media, digital marketing, brand activation or campaign operations.
• Hands-on experience in influencer campaign execution is preferred.
• Good understanding of the creator/influencer ecosystem across Instagram, YouTube and other social platforms.
• Strong coordination and communication skills.
• Good negotiation and stakeholder-management abilities.
• Highly organized with strong attention to detail and ability to manage multiple campaigns simultaneously.
• Comfortable working with Excel/Google Sheets and campaign trackers.
• Ability to work in a fast-paced agency environment and manage tight deadlines.
• Strong understanding of social media content, formats and influencer deliverables.
• Proactive problem-solving approach with strong ownership of tasks.

Responsibilities

• Support the end-to-end execution of influencer marketing campaigns across Instagram, YouTube and other platforms.
• Identify and shortlist influencers/creators based on objectives, audience, content category and brand fit.
• Coordinate with influencers, managers and agencies for briefing, commercials, deliverables and timelines.
• Maintain influencer databases with creator information, commercials and performance metrics.
• Share campaign briefs with creators and ensure content meets brand guidelines and timelines.
• Coordinate content reviews and approvals between creators and internal teams.
• Track deliverables and posting schedules to ensure smooth execution.
• Monitor influencer content and ensure all deliverables are completed.
• Assist with campaign reporting and performance analysis (reach, engagement, views, impressions).
• Prepare campaign trackers, status reports and post-campaign reports for teams.

Skills

Influencer marketing

Campaign coordination

Stakeholder management

Attention to detail

Excel/Google Sheets

Tools

Excel/Google Sheets

Job description

Job Description

Experience Required: 2-5 years

Location: Mumbai & Gurgaon

Role Overview

We are looking for an Influencer Marketer - Activations & Operations to manage the day-to-day execution of influencer campaigns - from creator identification and coordination to campaign delivery, reporting, and closure.

The ideal candidate should be highly organized, proactive, comfortable working with multiple stakeholders, and have a strong understanding of the influencer/creator ecosystem and social media platforms.

Roles and Responsibilities

• Support the end-to-end execution of influencer marketing campaigns across Instagram, YouTube and other relevant platforms.


• Identify and shortlist influencers/creators based on campaign objectives, audience, content category, engagement and brand fit.


• Coordinate with influencers, talent managers and creator agencies for briefing, commercials, negotiations, deliverables and timelines.


• Maintain influencer databases and keep creator information, commercials and performance metrics updated.


• Share campaign briefs with creators and ensure content is delivered as per brand guidelines and timelines.


• Coordinate content reviews, feedback, revisions and approvals between creators and internal teams.


• Track campaign deliverables, posting schedules and live links to ensure smooth execution.


• Monitor influencer content and ensure all agreed deliverables are completed.


• Support campaign reporting and performance analysis, including reach, engagement, views, impressions and other relevant metrics.


• Prepare campaign trackers, status reports and post-campaign reports for internal and client teams.


• Coordinate with internal teams such as Client Servicing, Strategy, Creative, Media and Finance to ensure seamless campaign execution.


• Assist with campaign documentation, POs, invoices and payment coordination wherever required.


• Stay updated on creator trends, emerging influencers, social media trends, platform formats and changing audience behaviour.


• Build and maintain strong relationships with influencers, talent managers and creator agencies.

What We're Looking For

• 2-5 years of experience in influencer marketing, social media, digital marketing, brand activation or campaign operations.


• Hands-on experience in influencer campaign execution is preferred.


• Good understanding of the creator/influencer ecosystem across Instagram, YouTube and other social platforms.


• Strong coordination and communication skills.


• Good negotiation and stakeholder-management abilities.


• Highly organized with strong attention to detail and ability to manage multiple campaigns simultaneously.


• Comfortable working with Excel/Google Sheets and campaign trackers.


• Ability to work in a fast-paced agency environment and manage tight deadlines.


• Strong understanding of social media content, formats and influencer deliverables.


• Proactive problem-solving approach with strong ownership of tasks.

Ideal candidate: Someone who has worked on the execution/operations side of influencer marketing, rather than purely social media management or content creation.