Influencer Marketing Manager

High Street Essentials; Dadri; On-site; INR 800,000 - 1,600,000; Full time

Job summary

High Street Essentials is seeking an Influencer Marketing Manager to lead and scale creator partnerships, crafting end-to-end strategies, managing campaigns, budgets and relationships across Instagram, YouTube and emerging platforms.

You will work with Brand, Creative, PR, Social Media and E-commerce teams to align campaigns with business goals, track performance, and optimize ROI while staying ahead of trends and best practices.

Qualifications

• 47 years of experience in Influencer Marketing / Creator Marketing.

Responsibilities

• Own end-to-end influencer marketing strategy and execution across platforms.
• Build and manage a network of influencers and creators across categories.
• Identify, evaluate, and onboard creators based on audience quality, engagement, brand fit and commercial viability.
• Lead creator outreach, negotiations, commercials, contracts and long-term relationships.
• Plan and manage influencer marketing budgets for optimal ROI.
• Own PR and gifting campaigns including product selection, dispatch, tracking and follow-ups.
• Develop campaign briefs and ensure influencers deliver content per brand guidelines and timelines.
• Analyze influencer performance and identify high-performing creators for repeat collaborations.
• Maintain influencer databases, campaign trackers, budgets and performance reports.
• Collaborate with Brand, Creative, PR, Social Media and E-commerce teams to align campaigns with business objectives.
• Stay updated on creators, trends, formats and best practices.
• Build scalable influencer programs supporting brand-building and performance marketing objectives.

Skills

Influencer Marketing

Campaign Management

Budget Management

Negotiation

Relationship Management

Analytics

ROI Evaluation

Platform Knowledge

D2C & Brand Experience

Job description

Role Overview

We are looking for an Influencer Marketing Manager to lead and scale our creator marketing initiatives. The role will own influencer strategy, creator partnerships, campaign execution, budgets, with a strong focus on driving brand visibility, engagement, and business outcomes.

Key Responsibilities

• Own end-to-end influencer marketing strategy and execution across Instagram, YouTube, and other relevant platforms.


• Build and manage a strong network of influencers and content creators across relevant categories.


• Identify, evaluate, and onboard creators based on audience quality, engagement, content quality, brand fit, and commercial viability.


• Lead creator outreach, negotiations, commercials, contracts, and long-term relationship management.


• Plan and manage influencer marketing budgets, ensuring effective allocation and maximum ROI.


• Own PR and gifting campaigns, including product selection, dispatch coordination, tracking, and follow-ups.


• Develop campaign briefs and ensure influencers deliver content as per brand guidelines, timelines, and quality expectations.


• Analyse influencer performance and identify high-performing creators for repeat/long-term collaborations.


• Maintain influencer databases, campaign trackers, budgets, and performance reports.


• Work closely with Brand, Creative, PR, Social Media, and E-commerce teams to align influencer campaigns with overall business objectives.


• Stay updated on emerging creators, social media trends, content formats, and influencer marketing best practices.


• Build scalable influencer programs that can support both brand-building and performance-led marketing objectives.

Requirements

• 47 years of experience in Influencer Marketing / Creator Marketing.


• Proven experience in independently managing influencer campaigns and budgets.


• Strong understanding of the influencer ecosystem across Instagram, YouTube, and emerging platforms.


• Strong negotiation, communication, relationship management, and campaign execution skills.


• Experience managing influencer budgets and evaluating campaign ROI.


• Strong analytical and problem-solving ability with an understanding of digital marketing metrics.


• Ability to identify creators who are relevant to the brand rather than relying only on follower count.


• Experience in D2C, fashion, lifestyle, beauty, retail, or consumer brands will be preferred.


• Strong ownership, attention to detail, and ability to manage multiple campaigns simultaneously.

Key Success Metrics

• Influencer campaign ROI and cost efficiency


• Reach, engagement, and content performance


• Creator acquisition and retention


• Conversion/revenue contribution from influencer campaigns


• Campaign execution within budget and timelines


• Growth of the brand's creator/influencer network