Assistant Manager – Influencer Marketing

Sötbella; New Delhi; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Sötbella is seeking an Assistant Manager - Influencer Marketing in Delhi, India to lead influencer campaigns and strengthen creator relationships. You will drive brand visibility across social platforms, manage budgets, and collaborate with creative and marketing teams for impactful campaigns.

The role requires 3–5 years in influencer or digital marketing, with strong skills in analytics, ROI tracking, and multi-campaign management.

Qualifications

• Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field.
• 3–5 years of relevant experience in Influencer Marketing, Digital Marketing, or Brand Marketing.
• Experience in fashion, lifestyle, beauty, or e-commerce preferred.

Responsibilities

• Develop and execute influencer marketing strategies aligned with brand objectives.
• Identify, evaluate, and onboard relevant influencers and content creators.
• Manage end-to-end influencer campaigns, from brief creation to execution and reporting.
• Negotiate commercials, deliverables, and campaign terms with influencers/agencies.
• Build and maintain long-term relationships with influencers and creator communities.
• Coordinate with the creative, marketing, and content teams for campaign execution.
• Monitor influencer content, timelines, deliverables, and brand guidelines.
• Track campaign performance, engagement, reach, conversions, and ROI.
• Analyze campaign data and prepare regular performance reports.
• Stay updated on social media trends, emerging creators, and influencer marketing opportunities.
• Manage influencer budgets and ensure effective utilization of campaign spends.

Skills

Social platforms knowledge

Communication & negotiation

Analytics & campaign mgmt

Influencer metrics ROI

Multi-campaign mgmt

Creator identification

Excel/Sheets reporting

Education

Bachelor's degree in Marketing/Related field

Tools

Excel/Google Sheets

Job description

We are looking for an Assistant Manager - Influencer Marketing to lead and execute influencer marketing campaigns, build strong creator relationships, and drive brand visibility and engagement across social media platforms.

Key Responsibilities

• Develop and execute influencer marketing strategies aligned with brand objectives.
• Identify, evaluate, and onboard relevant influencers and content creators.
• Manage end-to-end influencer campaigns, from brief creation to execution and reporting.
• Negotiate commercials, deliverables, and campaign terms with influencers/agencies.
• Build and maintain long-term relationships with influencers and creator communities.
• Coordinate with the creative, marketing, and content teams for campaign execution.
• Monitor influencer content, timelines, deliverables, and brand guidelines.
• Track campaign performance, engagement, reach, conversions, and ROI.
• Analyze campaign data and prepare regular performance reports.
• Stay updated on social media trends, emerging creators, and influencer marketing opportunities.
• Manage influencer budgets and ensure effective utilization of campaign spends.

Required Skills

• Strong understanding of Instagram, YouTube, and other social media platforms.
• Excellent communication, negotiation, and relationship-management skills.
• Strong analytical and campaign management abilities.
• Good understanding of influencer marketing metrics and ROI.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Strong networking and creator-identification skills.
• Proficiency in Excel/Google Sheets and campaign reporting.

Qualification

• Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field.
• 3-5 years of relevant experience in Influencer Marketing, Digital Marketing, or Brand Marketing.
• Experience in the fashion, lifestyle, beauty, or e-commerce industry will be preferred.

Key KPIs

Influencer campaign ROI

Reach and engagement

Content delivery and campaign timelines

Influencer acquisition and retention

Conversion and sales contribution

Overall campaign performance

If you are passionate about creators, social media, and building impactful brand campaigns, we would love to hear from you.