Demand Generation Manager

sa.global Group; Bengaluru; On-site; INR 1,400,000 - 2,400,000; Full time

Job summary

sa.global Group is seeking a Demand Generation Manager to develop and execute marketing plans that deliver measurable results for B2B Enterprise Applications. You will collaborate with the Global Demand Generation & Performance Marketing Leader to monitor ROI and optimize multi-channel campaigns.

The role requires strong project management, ROI analysis, and the ability to manage multiple campaigns simultaneously in a dynamic global environment.

Qualifications

• Bachelor’s degree in communication, digital marketing or related field is required.
• 8–15 years of related job experience.
• Strong problem-solving skills and exceptional communication.
• In-depth knowledge of running B2B campaigns around Enterprise Applications.
• Ability to manage several marketing campaigns simultaneously.
• Good understanding of current marketing trends.

Responsibilities

• Create integrated marketing campaigns based on market segments to gain new customers and build repeat business.
• Brief and oversee the work of internal and external agencies (content, digital, design).
• Evaluate and manage external vendors for content syndication, webinars, events.
• Track KPIs across channels and optimize marketing effectiveness within budget and country demand.
• Ensure brand and identity adherence across campaigns and channels.
• Set up demand generation programs to generate leads and increase pipeline velocity.
• Own and maintain hygiene of the marketing database for priority segments.
• Leverage data to define target audiences and campaigns across channels.
• Forecast marketing campaign growth and ROI; report budgets and overspend.
• Deliver regular reports of campaign performance and ROI.

Skills

Strong problem-solving

Exceptional communication

Project management

B2B campaigns

Enterprise apps

Campaign management

Education

Bachelor's degree in marketing or related field

Tools

Marketing automation

Job description

Demand Generation Manager

We are seeking a Demand Generation Manager who will develop marketing plans and strategies to deliver measurable results. The key ownership area of this role is to ensure marketing campaigns achieve their objectives. The successful candidate will work with the Global Demand Generation & Performance Marketing Leader to create, execute and monitor the performance of demand generation campaigns. Excellent project management skills are required, with experience running multiple projects and delivering reports on ROI.

Responsibilities

• Create integrated marketing campaigns based on market segments to gain new customers and build repeat business.
• Brief and oversee the work of internal and external agencies, such as content, digital, and design.
• Evaluate and manage external vendors for content syndication, webinars, virtual/physical events.
• Track and evaluate KPIs of all marketing channels (email, SEM, SEO, display, retargeting, website, third‑party vendors for content syndication, webinars, events, etc.) and determine necessary adjustments to optimize overall marketing effectiveness in line with budgeted marketing spend and country demand for revenue.
• Ensure that the organization’s brand and identity is adhered to in campaigns and all communication channels.
• Set up and execute demand generation programs to generate new leads, increase pipeline velocity and progress existing leads and opportunities.
• Own, build, maintain and ensure hygiene of the marketing database for priority segments for the local market.
• Leverage segmentation and buying group data to define target audiences and channels of reach for demand programs and deliver insights to drive campaign optimization.
• Have a firm understanding of historical campaign performance by segment, audience, product, channel, content type/asset and region to drive data‑driven strategic campaign recommendations.
• Forecast marketing campaign growth and ROI.
• Work within a budget and report any overspend.
• Deliver regular reports of campaign performance and results, including web analysis and evaluation of KPIs.
• Collect feedback and use data to inform new campaigns and the evaluation of existing campaigns.
• Preferably with experience managing processes on marketing automation system.

Skill Requirements / Qualifications

• A minimum of a Bachelor’s degree in communication, digital marketing or related fields.
• 8–15 years of related job experience.
• Strong problem‑solving skills.
• Exceptional communication and project management skills.
• In‑depth knowledge of running B2B campaigns around Enterprise Applications.
• Ability to manage several marketing campaigns simultaneously.
• A good understanding of current marketing trends.

What We Offer

Full‑time position as Demand Generation Manager with a competitive salary and benefit package. An exciting work environment with one of the best and most experienced Dynamics 365 teams in the business. Exposure to many different clients and their businesses across the globe.