Director Demand Generation (Bengaluru)

sa.global; Bengaluru; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

sa.global, a global Microsoft partner, seeks a seasoned marketing professional to build and execute marketing plans and demand-generation campaigns from our Bengaluru office.

You will collaborate with the Global Demand Generation & Performance Marketing Leader to create, manage and monitor campaigns, oversee content and agencies, and report ROI across multiple channels. The role requires 8–15 years of B2B marketing experience and strong project-management skills.

Qualifications

• Bachelor's degree in communication, digital marketing or related field.
• 8-15 years of related job experience.
• Strong problem-solving skills.
• Exceptional communication and project management skills.
• Experience with B2B marketing campaigns and agencies.

Responsibilities

• Develop integrated marketing campaigns and demand generation programs.
• Collaborate with the Global Demand Generation & Performance Marketing Leader to plan and execute campaigns.
• Oversee internal and external agencies for content, digital, and design work.
• Track KPIs across channels and optimize ROI within budget.
• Forecast campaign growth and ROI for marketing efforts.
• Deliver regular reports on campaign performance and web analytics.

Skills

Problem solving

Communication

Project management

B2B marketing experience

Education

Bachelor's degree in communication or digital marketing

Job description

Who is sa.global

sa.global, a global Microsoft partner, specializes in delivering AI-powered, cloud-based solutions tailored for service-centric organizations such as architecture and engineering, legal, consulting, software services, accounting, and homebuilding. We help over 800,000 Microsoft Dynamics users across 80 countries to deliver operational excellence and financial performance for their organizations. An 11-time winner of the coveted Microsoft Dynamics Partner of the Year Award, sa.global is also a part of Microsoft's elite Inner Circle. Established in 1990, we are now a 1000+ member strong global organization with a presence in 25 countries.

For more information about sa.global, please click

Why choose sa.global

Open, flexible, vibrant, collaborative, and diverse these are just some of the terms that our employees use to describe the . We believe and encourage creative and dynamic thinking. Our culture and values give us the extra edge to help us scale greater heights.

Led by our Core Values: Agile, Capable, and Committed, which form an integral part of who we are, we constantly strive to provide an inclusive work environment. Our employees come from varied cultural and social backgrounds, and we strive each day to work towards making sa.global a great place to work.

Values of sa.global

• Contribute towards a working environment that represents one sa.global where everyone is seen as an equal, and equality and diversity is championed.


• Interact with a wide variety of colleagues, customers, and stakeholders at all levels with respect, courtesy, and professionalism.


• Come as you are, make work fun & others successful, and foster an always learning mentality.

What are you looking for

If it's a career that offers growth opportunities, an independent work environment, and a dynamic, supportive company with a strong ethical culture, keep reading. If it's working with a team that has passion for their work, a good sense of fun, and a robust work-ethic, keep reading. If it's working in a collaborative environment that encourages and supports growth and change keep reading.

Who are we looking for

• We are looking for someone to develop marketing plans and strategies to deliver measurable results. The key ownership area of this role it to ensure marketing campaigns achieve their objectives. They will work with the Global Demand Generation & Performance Marketing Leader to create, execute and monitor the performance of demand generation campaigns. To succeed you'd have excellent project management skills with experience running multiple projects and delivering reports on ROI


• Create integrated marketing campaigns based on market segments to gain new customers and build repeat business


• Brief and oversee the work of internal and external agencies, such as content, digital, and design, who will deliver much of the campaign activity.


• As and when required, to evaluate and manage external vendors for content syndication, webinars, virtual/physical events


• Track and evaluate KPIs of all marketing channels (email, SEM, SEO, display, retargeting, website, third party vendors for Content Syndication, Webinars, Events, etc.) and determine necessary adjustments to optimize overall marketing effectiveness in line with budgeted marketing spend and country demand for revenue.


• Ensure that the organization's brand and identity is adhered to in campaigns and in all communication channels.


• Set up and execute demand generation programs to generate new leads, increase pipeline velocity and progress existing leads and opportunities.


• Own, build, maintain and ensure hygiene of the marketing database for priority segments for the local market.


• Leverage segmentation and buying group data to define target audiences and channels of reach for demand programs and deliver insights to drive campaign optimization.


• Have a firm understanding of historical campaign performance by segment, audience, product, channel, content type/asset and region to drive data-driven strategic campaign recommendations.


• Forecast marketing campaign growth and ROI for marketing campaigns.


• Work within a budget and report any overspend.


• Deliver regular reports of campaign performance and results, including web analysis and evaluation of KPIs.


• Collect feedback and use data to inform new campaigns and the evaluation of existing campaigns.


• Preferably with experience managing processes on marketing automation system

Skill requirements

• The ideal candidate is someone seeking to work in an environment with independence, personal growth opportunities, robust client-centric values, and a supportive group of colleagues.


• A Minimum of a Bachelor's degree in communication, digital marketing or related fields


• 8-15 years of related job experience


• Strong problem-solving skills


• Exceptional communication and project management skills


• In-depth knowledge of running B2B Who is