Demand Generation & Digital Marketing Executive

smartData; India; On-site; INR 600,000 - 900,000; Full time

Job summary

smartData is seeking a proactive Demand Generation & Digital Marketing Executive to generate qualified leads and boost brand visibility through integrated digital campaigns. You will plan and optimize campaigns across LinkedIn, Google Ads, email marketing, and other channels, coordinating with content and design teams on landing pages and creatives.

This role includes inbound/outbound lead generation, marketing automation, ABM support, and regular reporting of campaign performance with analytics

Qualifications

• Minimum 3 years in Digital Marketing, Demand Generation, Growth Marketing, or Performance Marketing.
• Hands-on experience with Google Ads, LinkedIn campaigns, email marketing, and Meta campaign optimization.
• Experience in lead generation using LinkedIn, ZoomInfo, email marketing, webinars, and online campaigns.
• Experience with CRM/marketing automation platforms like HubSpot, Zoho CRM, Salesforce, Mailchimp.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns focused on lead generation and pipeline growth.
• Manage LinkedIn, Google Ads, email marketing, and other digital channels; support Meta campaign optimization.
• Support inbound enquiry creation through LinkedIn outreach, ZoomInfo-assisted prospecting, email campaigns, webinars, and other channels.
• Work with content and design teams on landing pages, emailers, brochures, blogs, and social creatives.
• Track and report campaign performance using Google Analytics, Google Search Console, LinkedIn Analytics, and other tools.
• Manage marketing automation and email nurturing; support ABM initiatives.
• Collaborate with delivery, sales, and leadership to position smartData offerings across healthcare, SaaS, AI, cloud, and priority domains.
• Monitor industry trends and competitors; prepare monthly reports on campaign performance, leads, website traffic, ROI, and recommendations.

Skills

Demand generation

Lead generation

Growth marketing

B2B marketing

Campaign analytics

Inbound/outbound marketing

Communication

Tools

HubSpot

Zoho CRM

Salesforce

Mailchimp

Google Analytics

LinkedIn Ads

Google Ads

Meta Ads

Job description

We are looking for a proactive and performance-driven Demand Generation & Digital Marketing Executive to generate qualified leads and increase brand visibility through digital marketing initiatives.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns focused on lead generation and pipeline growth.
• Manage LinkedIn, Google Ads, email marketing, and other digital channels; support Meta campaign optimization.
• Support inbound enquiry creation through LinkedIn outreach, ZoomInfo-assisted prospecting, email campaigns, webinars, and other channels.
• Work with content and design teams on landing pages, emailers, brochures, blogs, and social creatives.
• Track and report campaign performance using Google Analytics, Google Search Console, LinkedIn Analytics, and other tools.
• Manage marketing automation and email nurturing; support ABM initiatives.
• Collaborate with delivery, sales, and leadership to position smartData offerings across healthcare, SaaS, AI, cloud, and priority domains.
• Monitor industry trends and competitors; prepare monthly reports on campaign performance, leads, website traffic, ROI, and recommendations.

Required Skills

• Minimum 3 years of experience in Digital Marketing, Demand Generation, Growth Marketing, or Performance Marketing.
• Hands-on experience with Google Ads, LinkedIn campaigns, email marketing, and Meta campaign optimization.
• Experience in lead generation using LinkedIn, ZoomInfo, email marketing, webinars, and online campaigns.
• Experience with HubSpot, Zoho CRM, Salesforce, Mailchimp, or similar CRM/marketing automation platforms.
• Knowledge of lead nurturing, email automation, customer journey mapping, landing page optimization, A/B testing, and campaign analysis.
• Strong understanding of B2B marketing for IT services, software development, SaaS, AI, or technology companies.
• Excellent written and verbal communication skills with the ability to manage multiple campaigns and a strong understanding of inbound/outbound demand generation and analytics.