Demand Generation Specialist / Manager

Xenonstack; Mohali; On-site; INR 1,800,000 - 3,600,000; Full time

Job summary

XenonStack seeks a Demand Generation Specialist/Manager with 3-8 years of B2B SaaS marketing to drive pipeline growth and business expansion.

You will plan campaigns across email, PPC, LinkedIn Ads, ABM, events, and content, collaborating with sales and product to optimize ROI and GTM alignment.

Qualifications

• 5-8 years in B2B SaaS marketing with demand generation and pipeline building experience.
• Hands-on with HubSpot, Salesforce, Marketo, LinkedIn Ads, Google PPC/Analytics, SEO/SEM.
• Strong analytical mindset with ability to optimize campaigns for ROI.
• Excellent communication skills; ability to craft compelling content and campaigns.

Responsibilities

• Plan and manage demand generation campaigns across email, PPC, LinkedIn Ads, and more.
• Lead ABM programs strategy, messaging, and execution.
• Organize virtual and in-person events and roundtables to generate high-quality leads.
• Create thought leadership content - whitepapers, eBooks, case studies, blogs.
• Build partnerships with tech partners, research firms, and knowledge partners.
• Collaborate with sales and product teams to align demand gen with GTM initiatives.
• Monitor competitive intelligence and run shadow marketing programs.

Skills

B2B SaaS marketing

HubSpot

Salesforce

Marketo

LinkedIn Ads

Google PPC/Analytics

SEO/SEM

Analytical mindset

Communication

Tools

HubSpot

Salesforce

Marketo

LinkedIn Ads

Google PPC

Job description

About the Role

We're looking for a Demand Generation Specialist / Manager with 3-8 years of B2B SaaS marketing experience to lead integrated campaigns, drive pipeline growth, and fuel business expansion.

What You’ll Do

• Plan and manage demand generation campaigns across email, PPC, LinkedIn Ads, and more.
• Lead ABM programs strategy, messaging, and execution.
• Organize virtual and in-person events and roundtables to generate high-quality leads.
• Create thought leadership content - whitepapers, eBooks, case studies, blogs.
• Build partnerships with tech partners, research firms, and knowledge partners.
• Collaborate with sales and product teams to align demand gen with GTM initiatives.
• Monitor competitive intelligence and run shadow marketing programs.

What We’re Looking For

• 5-8 years in B2B SaaS marketing with proven demand generation and pipeline building experience.
• Hands-on with HubSpot, Salesforce, Marketo, LinkedIn Ads, Google PPC/Analytics, SEO/SEM.
• Strong analytical mindset with ability to optimize campaigns for ROI.
• Excellent communication skills; ability to craft compelling content and campaigns.

Why XenonStack

At XenonStack, we believe in shaping the future of intelligent systems. We foster a culture built on bold, human-centric leadership principles - where deep work, simplicity, and adoption define everything we do.

Our values: Agency Taste Ownership Mastery Impatience Customer Obsession

Be part of our mission to reimagine and accelerate the world's transition to AI + Human Intelligence and drive the demand that powers the future.