Demand Generation - Manager

Comviva; Gurugram District; On-site; INR 800,000 - 1,500,000; Full time

Job summary

Comviva in Gurugram, India is seeking a Demand Generation professional with 4–5 years of experience. You will plan and manage multi-channel demand generation campaigns and drive end-to-end lead generation initiatives. The ideal candidate must possess hands-on expertise in HubSpot and demonstrate success with outbound lead generation. Strong communication skills and the ability to work with sales and marketing teams are critical. This role offers an opportunity to impact campaigns across various regions and product lines.

Qualifications

• 4–5 years of experience in Demand Generation, Growth Marketing, Inside Sales.
• Strong hands-on expertise in HubSpot for campaign execution and lead management.
• Success in cold calling and outbound lead generation.

Responsibilities

• Plan and execute demand generation campaigns across multiple channels.
• Drive lead generation through inbound and outbound efforts.
• Manage campaign execution and lead tracking in HubSpot.

Skills

Demand Generation

Growth Marketing

Inside Sales

HubSpot

Cold Calling

B2B Sales Cycles

Email Campaign Tracking

Stakeholder Management

Tools

HubSpot

Salesforce

ZoomInfo

Seamless.ai

Zoho

Job description

Responsibilities

• Plan and execute multi-channel demand generation campaigns (email, LinkedIn, webinars, events, outbound) aligned to business priorities across regions and product lines, managing end-to-end execution from data mining and targeting to conversion.
• Drive end-to-end lead generation across top-, mid-, and bottom-funnel through inbound and outbound efforts, including cold outreach (calls and emails) to engage target accounts, qualify leads, and ensure seamless handover to sales.
• Manage end-to-end campaign execution, workflows, and lead tracking in HubSpot, including building and optimizing email journeys, forms, landing pages, and lead scoring models; ensure data hygiene and accurate CRM reporting, while leveraging tools like ZoomInfo and Seamless to build high-quality databases.
• Collaborate closely with Sales/MU, BD, and PU teams to align on target accounts and personas, track lead-to-opportunity conversion with timely follow-ups, and support SDR/BDR teams with messaging, sequences, and outreach strategies.
• Track and analyze campaign performance (MQLs, SQLs, conversion rates, pipeline contribution) to optimize for better ROI, while providing regular reporting and actionable insights to stakeholders.

Mandatory Skills

• 4–5 years of experience in Demand Generation, Growth Marketing, Inside Sales
• Strong hands‑on expertise in HubSpot for campaign execution, automation, and lead management
• Demonstrated success in cold calling and outbound lead generation
• Proven ability to work towards and consistently achieve monthly targets
• Experience collaborating with partners and vendors to plan and execute campaigns
• Solid understanding of B2B sales cycles and lead qualification processes
• Hands‑on experience managing, tracking, and reporting on email and LinkedIn campaigns
• Excellent communication and stakeholder management skills

Desirable Skills

• Experience in B2B SaaS / Telecom / Martech / CPaaS / Enterprise tech
• Familiarity with tools like Salesforce, ZoomInfo, Seamless.ai, Hubspot, Zoho
• Exposure to global campaigns (US, Europe, MEA, APAC)
• Experience working with marketing operation tasks and working with external lead generation agencies