Demand Gen and Campaign Marketer

Apex Group Ltd (UK Branch); Pune District; On-site; INR 1,500,000 - 3,500,000; Full time

Benefits offered by this job

Global exposure

Competitive pay

Training & development

Job summary

Apex Group Ltd (UK Branch) in Pune is seeking a Demand Marketing Manager to drive demand for Apex products across channels, generating high-quality leads and nurturing them through the sales funnel to drive revenue growth. You will work with marketing, sales, and regional stakeholders on integrated campaigns aligned with business objectives.

The role covers GTM planning, audience-focused campaigns, demand-gen pipelines, content/messaging, performance monitoring, and sales enablement.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 5–8 years of experience in B2B demand marketing in SaaS/Fintech.

Responsibilities

• Drive demand for Apex products through multiple channels.
• Generate high-quality leads and nurture through the sales funnel.
• Collaborate with marketing, sales and regional stakeholders on integrated campaigns.
• Develop GTM plans for launches and product campaigns.
• Create audience-focused campaign plans and messaging.
• Manage end-to-end demand generation funnel and budgets.
• Coordinate content, brand assets and performance analytics.

Skills

Demand generation

Digital marketing

CRM systems

Marketing automation

Communication

Data analysis

Creative thinking

B2B SaaS/Fintech experience

Messaging & positioning

Cross-functional collaboration

Multi-channel campaigns

Project management

AI in marketing

Education

Bachelor's degree in Marketing, Business, or a related field

Tools

Salesforce

CRM platforms

Job description

The Apex Group was established in Bermuda in 2003 and is now one of the world’s largest fund administration and middle office solutions providers.

Our business is unique in its ability to reach globally, service locally and provide cross-jurisdictional services. With our clients at the heart of everything we do, our hard-working team has successfully delivered on an unprecedented growth and transformation journey, and we are now represented by over circa 13,000 employees across 112 offices worldwide.Your career with us should reflect your energy and passion.

That’s why, at Apex Group, we will do more than simply ‘empower’ you. We will work to supercharge your unique skills and experience.

Take the lead and we’ll give you the support you need to be at the top of your game. And we offer you the freedom to be a positive disrupter and turn big ideas into bold, industry-changing realities.

For our business, for clients, and for you

Demand Marketing Manager

Description

As a Demand Marketer, you will be responsible for driving demand for Apex products using a range of channels. Your primary goal will be to generate high-quality leads and nurture them through the sales funnel to drive revenue growth. You will work closely across the marketing department, sales, regional stakeholders to develop and execute integrated marketing campaigns that align with the company's business objectives.

Job specification

Go-to-Market Planning:

• Lead GTM planning for new campaign launches and newly acquired and existing products, working in collaboration with the Portfolio marketing team- producing a GTM campaign pack to serve as the basis of all activity across marketing, sales and CRM teams.

Audience focus

• Work with key stakeholders to understand the target audience for your products/ region and develop audience focused campaign plans and messaging.

Demand Lead generation marketing piepline

• Develop and implement demand generation strategies to drive awareness, engagement, and conversion
• Create and manage multi-channel marketing campaigns, including email marketing, social media, content marketing, paid advertising, and events.
• Own and optimize the end-to-end demand generation funnel, with accountability for progression across MQLs, SALs, SQLs, marketing pipeline creation, and revenue contribution, working closely with Sales to maximize conversion rates and commercial outcomes.

Content and Messaging

• Collaborate with the content team to create compelling and relevant content that resonates with the target audience.
• Work with the brand team to develop assets that have an impact on your audience, leveraging tools to understand ad performance and continually optimise.
• Conduct market research and competitive analysis to identify key opportunities to position our products ahead of the competition and cut through the market ‘noise’.

Performance monitoring

• Work with the Campaign Manager to ensure a clear plan is created and contains associated KPIs that are monitored and messaged back into the business.
• Develop performance presentations to share with the wider marketing team and regional sales/ other stakeholders as appropriate.
• Analyze and optimize campaign performance using data-driven insights and marketing analytics tools.
• Direct accountability for campaign budget management.
• Monitor and report on key performance indicators (KPIs) to measure the success of demand generation efforts and to inform future strategies.
• Manage the marketing automation platform and CRM system to track and measure the effectiveness of marketing campaigns.

Sales Enablement

• Work closely with the SDR and sales team to ensure alignment on lead generation goals and to provide them with the necessary tools and resources to convert leads into customers.
• Ensure the comms team have an aligned internal awareness program where appropriate to support sales enablement and cross-sell.

Integration

• Ensure that all individuals within the organization are aligning with the Apex Group marketing model. Utilising the specialist skills when it comes to drafting thought leadership, writing comms or needing design support.
• Work across the Apex Group Marketing platforms, ensuring that leads are being tracked centrally in Salesforce and that the appropriate automation platforms are also being used for any EDM campaigns.
• Integrate the TOV and applicable brand guidelines into the campaigns where appropriate.

Skills Required

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in demand generation, digital marketing, or a similar role.
• Strong understanding of marketing automation platforms and CRM systems.
• Excellent communication and collaboration skills.
• Ability to analyze data and derive actionable insights.
• Creative thinker with a passion for driving results.
• 5-8 years of experience in B2B demand marketing in a SaaS or Fintech business.
• Good understanding of the SaaS and Fintech landscape, including digital platforms and regulatory considerations across B2B or B2C.
• Proven ability to translate complex technical features into compelling, client-centric messaging.
• Experience working in matrixed environments with cross-functional global teams across product, sales, and marketing.
• Proficiency in using marketing tools such as Salesforce or other CRM and SAM’s.
• Strong written and verbal communication skills, with a focus on storytelling and clarity.
• Familiarity with AI tools to streamline content creation and campaign execution.
• Ability to work at pace and manage multiple projects concurrently.

What you will get in return

• A genuinely unique opportunity to be part of an expanding large global business;
• Competitive remuneration commensurate with skills and experience;
• Training and development opportunities

Disclaimer: Unsolicited CVs sent to Apex (Talent Acquisition Team or Hiring Managers) by recruitment agencies will not be accepted for this position. Apex operates a direct sourcing model and where agency assistance is required, the Talent Acquisition team will engage directly with our exclusive recruitment partners.