Marketing Analyst/ Executive

PrivacyPillar Inc.; Bengaluru; On-site; INR 700,000 - 1,000,000; Full time

Job summary

PrivacyPillar Inc. is hiring a Marketing Analyst in Bengaluru to drive B2B marketing and lead generation. This role requires expertise in managing marketing campaigns and CRM systems, as well as analyzing campaign performance to enhance growth.

Ideal candidates should have 2–4 years in marketing analytics, strong skills in CRM platforms, and a solid understanding of B2B marketing principles.

Qualifications

• 2–4 years of experience in Marketing Analytics or Demand Generation.
• Hands-on experience with CRM platforms.
• Strong understanding of B2B marketing and lead generation.

Responsibilities

• Plan and execute B2B lead generation campaigns.
• Manage end-to-end marketing campaigns.
• Ensure data accuracy across customer databases.

Skills

Marketing Analytics

Demand Generation

Marketing Operations

CRM Platforms

Excel

Analytical Thinking

Tools

Salesforce

HubSpot

Zoho CRM

Job description

About the Role

We are looking for a data-driven and execution-oriented Marketing Analyst to support our B2B marketing and lead generation initiatives. The ideal candidate will have experience managing marketing campaigns, working with CRM platforms, supporting sales outreach programs andanalyzingcampaign performance to drive business growth.

This role requires a strong understanding of demand generation, marketing operations, customer data management and collaboration with sales teams to improve pipeline creation and conversion.

Key Responsibilities

Demand Generation & Lead Management

• Plan and execute B2B lead generation campaigns across multiple channels.
• Build and maintain lead databases for targeted marketing initiatives.
• Monitor lead quality, conversion rates, and campaign effectiveness.
• Collaborate with sales teams to optimize lead nurturing and handoff processes.

Campaign Management

• Manage end-to-end marketing campaigns, including planning, execution, tracking, and reporting.
• Analyzecampaign performance and recommend optimization strategies.
• Create dashboards and reports to measure ROI, engagement, and pipeline contribution.
• Support ABM (Account-Based Marketing) and targeted outreach initiatives.

CRM & Marketing Operations

• Manage and maintain CRM systems and marketing automation platforms.
• Ensure data accuracy, segmentation, and hygiene across customer databases.
• Generate insights from CRM data to improve marketing and sales performance.
• Support workflow automation and campaign tracking processes.
• Work closely with the sales team on outreach initiatives, including email campaigns and prospect engagement programs.
• Develop reports and insights that help improve prospect targeting and conversion.
• Track sales and marketing alignment metrics.
• Ensure marketing activities comply with data privacy and compliance regulations.
• Maintain knowledge of GDPR, consent management, and customer data governance practices.
• Coordinate with external vendors, agencies, and technology partners to support marketing initiatives.

Required Skills & Qualifications

Must-Have Skills

• 2–4 years of experience in Marketing Analytics, Demand Generation, Marketing Operations, or Growth Marketing.
• Hands-on experience with CRM platforms such as Salesforce, HubSpot, Zoho CRM, or similar.
• Strong understanding of B2B marketing and lead generation.
• Experience managing email marketing and sales outreach campaigns.
• Proficiency in Excel/Google Sheets and reporting tools.
• Analytical mindset with the ability to derive actionable insights from data.

Preferred Skills

• Experience with marketing automation tools.
• Knowledge of campaign attribution and funnel analysis.
• Familiarity with data privacy and compliance regulations.
• Vendor management and stakeholder coordination experience.
• Analytical thinking
• Project and campaign management
• Cross-functional collaboration
• Communication and stakeholder management
• Problem-solving and decision-making

Success Metrics

• Marketing Qualified Leads (MQLs) generated
• Campaign ROI and conversion rates
• Pipeline contribution from marketing initiatives
• CRM data quality and accuracy
• Sales and marketing alignment effectiveness
• Lead-to-opportunity conversion rates