Demand Generation Manager

Celebal Technologies; Jaipur; On-site; INR 3,000,000 - 5,000,000; Full time

Job summary

Celebal Technologies seeks a Demand Generation Manager/Director to own pipeline generation for domestic and global sales, designing and executing campaigns, ABM, and event support. You’ll collaborate with Sales, BDR, and technical teams to build a well-profiled, high-quality pipeline.

Based in Jaipur, you will align marketing programs with Azure, Databricks, SAP offerings, manage budgets, and drive ROI across regions with strong analytics and stakeholder engagement.

Qualifications

• 10-15 years of Demand Generation, Digital Marketing, or Inside Sales in B2B Tech/IT Services/SaaS.
• Proficiency in marketing automation tools and CRM systems listed above.
• Hands-on experience with account intelligence and prospecting tools: ZoomInfo, Apollo.io, LinkedIn Sales Navigator.
• Strong analytical skills and familiarity with Google Analytics.
• Experience running or supporting event-led pipeline generation.
• Understanding of cloud ecosystems (Azure, AWS, Databricks, SAP) and campaign alignment.

Responsibilities

• Develop and execute structured lead generation campaigns for each region (email, webinars, paid media, etc.).
• Drive ABM leveraging firmographics, technographics, and intent signals.
• Monitor campaign ROI and report results to regional leadership.
• Own demand generation budget and track spending efficiency across campaigns.
• Build and refine lead nurturing workflows in marketing automation platforms.
• Prepare detailed account profiling and map buying committees for target accounts.
• Own meeting-booking logistics for events, conferences, and roundtables.
• Collaborate with Sales, Pre-Sales, Marketing, and Delivery to align messaging.
• Prepare weekly dashboards and maintain CRM hygiene with Sales Ops.

Skills

Lead generation

ABM

Campaign management

Analytics

Event management

CRM

Cross-functional collaboration

Reporting

Tools

HubSpot

Marketo

Dynamics 365

Zoho

Salesforce

ZoomInfo

Apollo.io

LinkedIn Sales Navigator

Job description

Demand Generation Manager / Director

Experience: 10-15 Years

Location: India (Jaipur)

Function: Sales / Demand Generation

About Celebal Technologies

Celebal Technologies is a premier Data, AI, and Cloud solutions company, enabling digital transformation for enterprises globally. As a Microsoft Partner of the Year, we help organisations leverage cutting-edge technologies like Azure, Databricks, SAP, Generative AI, and various accelerators to unlock business value. With a strong global footprint across the US, India, APAC, and EMEA, we are recognised for our innovative delivery models and consultative approach across various domains, including Manufacturing, BFSI, Retail-CPG, and Energy.

Role Overview

We are looking for a Demand Generation Manager/Director to own pipeline generation and account intelligence for our domestic and global sales initiatives. This role is responsible for designing and executing lead generation campaigns across regions, running account-based marketing and stakeholder profiling, and providing event support to the sales team, including meeting-booking logistics for conferences and field events. You will work closely with sales, BDR, and technical teams to build a qualified, well-profiled pipeline.

Key Responsibilities

Lead Generation & Campaign Management

• Develop and execute structured lead generation campaigns for each region email marketing, cold calling, content syndication, webinars, paid media, and mass outreach.
• Drive Account-Based Marketing (ABM) leveraging firmographics, technographics, and intent signals using tools like ZoomInfo, Apollo.io, LinkedIn Sales Navigator.
• Monitor campaign performance and optimize for ROI using analytics tools; report results to regional sales leadership.
• Manage the demand generation / event budget (where applicable) and track spending efficiency across campaigns and calculate ROI.
• Build and refine lead nurturing workflows in marketing automation platforms.

Account Profiling & Stakeholder Intelligence

• Prepare detailed account profiling — customer base mapping, IT landscape profiling, and contact/stakeholder profiling for target accounts.
• Map buying committees and key decision-makers (CIOs, IT Heads, Chief Data Officers) to support targeted engagement.
• Maintain and continuously refresh account intelligence documentation to keep sales teams informed ahead of outreach and meetings.

Event Support

• Own meeting-booking logistics for the sales team at physical and virtual events, conferences, and roundtables.
• Coordinate pre-event outreach to secure meetings, and post-event follow-up to progress warm leads.
• Support field teams' hunting efforts at physical events with account and contact-level briefing material.

Cross-Functional Collaboration

• Collaborate with Sales and Pre-Sales teams to ensure seamless lead handoff and follow-up. Build strong working relationship to ensure total meetings booked vs executed ratio is 100%.
• Work with Marketing, Solution Consultants, and Delivery teams to align messaging and create campaign collateral.
• Conduct market research to track industry trends, competitor moves, and target-audience behaviour, feeding insights back into campaign strategy.

Reporting

• Prepare weekly dashboards and forecasts highlighting campaign performance, hot leads, and account profiling status.
• Update CRM with all campaign and outreach activity, maintaining lead hygiene in coordination with Sales Operations.

Required Skills & Competencies

• 10-15 years of experience in Demand Generation, Digital Marketing, or Inside Sales in B2B Tech/IT Services/SaaS industries.
• Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Dynamics 365, Zoho, Salesforce).
• Hands-on experience with account intelligence and prospecting tools: ZoomInfo, Apollo.io, LinkedIn Sales Navigator, Lusha, or equivalent.
• Strong analytical skills and familiarity with tools like Google Analytics.
• Experience running or supporting event-led pipeline generation, including meeting-booking for field/conference events.
• High-level understanding of cloud ecosystems (Azure, AWS, Databricks, SAP) and ability to align campaigns with technical offerings.
• Excellent communication and project management skills.
• Experience working with companies in Data, Analytics, AI, or SAP modernization is a significant advantage.
• Willingness to work from the Jaipur office and across flexible time zones with global teams.

Why Join Celebal Technologies?

• Be part of an award-winning team redefining enterprise transformation with Data and AI.
• Gain global exposure across industries and regions, working on cutting-edge projects.
• Accelerated career growth with leadership visibility and ownership of the demand generation function.
• Flexible working culture, competitive compensation, and a high-performance sales environment.