Director – Demand Generation

sa.global; Bengaluru; On-site; INR 3,500,000 - 6,500,000; Full time

Job summary

sa.global is seeking a Demand Generation Manager to develop and execute marketing plans that deliver measurable ROI. You will collaborate with the Global Demand Generation & Performance Marketing Leader to drive campaigns, monitor performance, and optimize spend across channels worldwide.

The role requires strong project management, the ability to manage multiple initiatives, and expertise in B2B campaigns around Enterprise Applications.

Qualifications

• Bachelor’s degree in communication, digital marketing or related fields.
• 8–15 years of related job experience.
• Strong problem‑solving skills.
• Exceptional communication and project management skills.
• In‑depth knowledge of running B2B campaigns around Enterprise Applications.
• Ability to manage several marketing campaigns simultaneously.
• Good understanding of current marketing trends.

Responsibilities

• Create integrated marketing campaigns based on market segments to gain new customers and build repeat business.
• Brief and oversee the work of internal and external agencies, such as content, digital, and design.
• Evaluate and manage external vendors for content syndication, webinars, virtual/physical events.
• Track and evaluate KPIs of all marketing channels and optimize campaigns within budget and country demand for revenue.
• Ensure the organization’s brand and identity is adhered to in campaigns and all communications.
• Set up and execute demand generation programs to generate new leads and progress existing leads.

Skills

Campaign management

B2B marketing

Project management

Data-driven decisions

Marketing automation

Education

Bachelor’s degree in communication/digital marketing or related fields

Job description

Demand Generation Manager

We are seeking a Demand Generation Manager who will develop marketing plans and strategies to deliver measurable results. The key ownership area of this role is to ensure marketing campaigns achieve their objectives. The successful candidate will work with the Global Demand Generation & Performance Marketing Leader to create, execute and monitor the performance of demand generation campaigns. Excellent project management skills are required, with experience running multiple projects and delivering reports on ROI.

Responsibilities

• Create integrated marketing campaigns based on market segments to gain new customers and build repeat business.
• Brief and oversee the work of internal and external agencies, such as content, digital, and design.
• Evaluate and manage external vendors for content syndication, webinars, virtual/physical events.
• Track and evaluate KPIs of all marketing channels (email, SEM, SEO, display, retargeting, website, third‑party vendors for content syndication, webinars, events, etc.) and determine necessary adjustments to optimize overall marketing effectiveness in line with budgeted marketing spend and country demand for revenue.
• Ensure that the organization’s brand and identity is adhered to in campaigns and all communication channels.
• Set up and execute demand generation programs to generate new leads, increase pipeline velocity and progress existing leads and opportunities.
• Own, build, maintain and ensure hygiene of the marketing database for priority segments for the local market.
• Leverage segmentation and buying group data to define target audiences and channels of reach for demand programs and deliver insights to drive campaign optimization.
• Have a firm understanding of historical campaign performance by segment, audience, product, channel, content type/asset and region to drive data‑driven strategic campaign recommendations.
• Forecast marketing campaign growth and ROI.
• Work within a budget and report any overspend.
• Deliver regular reports of campaign performance and results, including web analysis and evaluation of KPIs.
• Collect feedback and use data to inform new campaigns and the evaluation of existing campaigns.
• Preferably with experience managing processes on marketing automation system.

Skill Requirements / Qualifications

• A minimum of a Bachelor’s degree in communication, digital marketing or related fields.
• 8–15 years of related job experience.
• Strong problem‑solving skills.
• Exceptional communication and project management skills.
• In‑depth knowledge of running B2B campaigns around Enterprise Applications.
• Ability to manage several marketing campaigns simultaneously.
• A good understanding of current marketing trends.

What We Offer

Full‑time position as Demand Generation Manager with a competitive salary and benefit package. An exciting work environment with one of the best and most experienced Dynamics 365 teams in the business. Exposure to many different clients and their businesses across the globe.