Demand Generation Manager - Europe

Wipro; Bengaluru; On-site; INR 1,000,000 - 2,000,000; Full time

Job summary

A leading digital transformation partner is seeking a Demand Generation Manager in Bengaluru. This role involves driving integrated campaigns to enhance client engagement and pipeline growth within the IT services sector. The ideal candidate will have at least 8 years of B2B marketing experience, particularly in demand generation and campaign management. Experience with platforms like Salesforce and Marketo is essential. This position promises an exciting opportunity to shape significant marketing initiatives across Europe.

Qualifications

• Minimum 8 years' experience in B2B marketing, especially in Demand Generation and Campaign Management.
• Strong background in content creation or curation for Demand Generation.
• Excellent knowledge of marketing technology and platforms.

Responsibilities

• Develop and execute outbound campaigns targeting key personas.
• Collaborate across multiple marketing teams to design impactful campaigns.
• Create and curate content aligned to regional priorities.

Skills

B2B marketing experience

Demand Generation

Campaign Management

Content creation

Analytical skills

Tools

Salesforce.com

Marketo

6Sense

Job description

Overview

This is a pivotal role in our Europe Marketing team, responsible for driving integrated campaigns across the region that fuel client engagement and pipeline growth across key service lines and industries.

This is an enterprise-focused B2B marketing role with an exciting and broad scope, central to our regional marketing planning and campaign execution. We’re looking for a creative, data‑driven Demand Generation Manager to develop integrated campaigns, ABM programs, and curate standout content that fuels pipeline growth for our global IT services solutions. Working closely with Global Service Line Marketing Managers and Field Marketing teams, the role leads demand programs, aligns marketing with sales priorities, and ensures high‑quality lead generation that supports our strategic solutions and go‑to‑market priorities.

Responsibilities

• Demand Generation: Development and execution of outbound campaigns and inbound journeys targeting key personas in priority accounts, designed to generate qualified leads and engagement outcomes.
• Campaign coordination and activation: Working across a matrix structure of Central Marketing, Solutions Marketing, and Field Marketing teams to design and execute impactful campaigns across a variety of channels.
• Content Creation and Curation: Work with content and creative teams/agencies to produce impactful assets, curate existing global content and adapt it into compelling, campaign‑ready formats aligned to regional priorities.
• Account‑based Marketing: Support regional Marketing heads by designing 1‑2‑1 programs, capability, and content for local deployment, to increase the engagement of buying teams in priority accounts, to help shape and win large deals.
• Industry GTM: Curate industry‑focused campaigns taking existing global content and working with regional domain experts to fuel cluster ABM including campaigns and newsletters aligned to Europe priority industries and accounts.
• Alliance Partner, Analyst & Advisor collaboration: Work proactively with marketing colleagues aligned to key partners and A&A, build regional programs to support local Field Marketing efforts, orchestrate events with Europe‑wide opportunity, and leverage MDF - all designed to support regional GTM.
• KPI Measurement & Data Insights: Utilize analytics platforms working closely with the MarTech team to understand campaign impact and create dashboards/reports to interpret and visualize outcomes to guide others.

Experience & Qualifications

• Minimum 8 years’ B2B marketing experience working in Demand Generation, Campaign Management, Field Marketing, and/or ABM roles. IT Services, SaaS or Technology industry experience preferable.
• A strong team player who demonstrates good communication skills and initiative.
• Strong background in content creation or content curation for B2B Demand Generation purposes.
• Excellent knowledge of marketing channels, technology and platforms, ideally Salesforce.com, Marketo, and 6Sense or similar.
• Good organizational skills, experience of working in a fast‑paced environment, and ability to effectively coordinate multiple stakeholders.
• Strong analytical skills with ability to highlight key insights in an impactful and simple way.
• Experience in a similar role servicing the Europe region.
• High energy self‑starter with a can‑do attitude, and ability to learn quickly.

Company Culture

Reinvent your world. We are building a modern Wipro. We are an end‑to‑end digital transformation partner with the boldest ambitions. To realize them, we need people inspired by reinvention. Of yourself, your career, and your skills. We want to see the constant evolution of our business and our industry. It has always been in our DNA - as the world around us changes, so do we. Join a business powered by purpose and a place that empowers you to design your own reinvention. Come to Wipro. Realize your ambitions.

Applications from people with disabilities are explicitly welcome.