Business Development Manager

Cranberry Design Studio; Pune District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Cranberry Design Studio in Pune specializes in creative marketing for clients across India and international markets. The Business Development Manager will drive new business by sourcing qualified leads, conducting sales meetings, and closing deals, while coordinating handovers to delivery teams and maintaining CRM records.

You will present Cranberry's services, build proposals, and identify upsell opportunities, working with cross-functional teams to ensure client success and growth across

Qualifications

• Experience in business development and sales workflow.
• Proven ability to identify decision-makers and close deals.

Responsibilities

• Source and qualify leads through LinkedIn, Google, Fundoodata, events, referrals and outreach.
• Conduct sales meetings, present services, and prepare proposals and quotations.
• Close deals and coordinate handovers with accounts and operations.
• Update CRM with lead activity, qualification details, and next steps.
• Identify upsell opportunities and coordinate with internal teams for delivery.

Skills

Lead generation

CRM management

Sales negotiation

Proposal & presentation

Client coordination

Tools

LinkedIn

Fundoodata

Google search

CRM software

Email outreach

Job description

Cranberry Design Studio is a Pune-based creative marketing agency working with clients across India, and international markets.

ROLE OVERVIEW:

The Business Development Manager will generate new business by sourcing qualified leads, conducting sales meetings, preparing proposals, closing deals, and coordinating project handovers.

KEY RESPONSIBILITIES:

LEAD GENERATION:

• Research target companies and identify decision-makers in Marketing and HR.
• Source leads through LinkedIn, Google, Fundoodata, events, referrals, and email outreach.
• Build and maintain the prospect database with contact details, lead source, and lead stage.
• Maintain and update all lead activity in the CRM.
• Reach out to existing contacts with new services, offers, and relevant campaigns.

LEAD QUALIFICATION:

• Research prospects before every sales meeting.
• Qualify leads using BANT - Budget, Authority, Need, and Timeline .
• Identify decision-makers, requirements, budgets, and timelines.
• Update qualification details and next steps in the CRM.

SALES & CLOSING:

• Conduct sales calls and meetings with qualified prospects.
• Present Cranberry's creative and digital marketing services, case studies, and results.
• Recommend services based on the client's requirements.
• Prepare proposals, presentations, and quotations with the internal team.
• Present proposals and negotiate commercials within approved guidelines.
• Follow up on proposals and close deals.
• Identify upselling and recurring business opportunities.

CLIENT & INTERNAL COORDINATION:

• Document key discussions and decisions through email.
• Coordinate with the Accounts team through contract and payment closure.
• Coordinate with the Operations team after deal closure.
• Hand over the confirmed project with complete scope, commercials, timelines, and client requirements.

SALES ASSETS:

• Create and update case studies, presentations, proposal templates, and quotation templates.
• Organize sales assets by service/offer in Google Drive.
• Keep sales materials updated with new services, projects, and results.