Business Development Executive – Influencer Marketing

RCLASHERS MEDIA; New Delhi; On-site; INR 420,000 - 620,000; Full time

Job summary

RCLASHERS Media is seeking a proactive Business Development Executive to expand brand partnerships, acquire new clients, and drive revenue growth in Delhi/NCR. The role involves identifying brands, research across industries, reaching out to decision-makers via LinkedIn and email, and building a robust sales pipeline to convert leads into campaigns.

You will craft influencer marketing proposals, negotiate terms, and close profitable deals while nurturing long-term relationships with brands and

Qualifications

• 1-3 years of experience in business development, sales, influencer marketing, advertising, or digital marketing.
• Strong communication, negotiation, presentation, and relationship-building skills.
• Understanding of influencer marketing, creator collaborations, and digital advertising.
• Ability to identify potential clients and independently generate business opportunities.
• Familiarity with LinkedIn prospecting, email outreach, lead generation, and CRM tools.
• A target-oriented mindset with a strong focus on revenue generation and deal closure.

Responsibilities

• Brand Acquisition: Identify and acquire new brands, agencies, and potential clients for influencer marketing campaigns.
• Lead Generation: Research brands across industries such as fitness, beauty, fashion, FMCG, technology, lifestyle, and consumer products.
• Client Outreach: Connect with brand managers, influencer marketing managers, marketing heads, and decision-makers through LinkedIn, email, calls, and other professional channels.
• Business Development: Build and maintain a strong pipeline of prospective clients and convert qualified leads into business opportunities.
• Client Meetings: Schedule and conduct meetings with potential clients to understand their marketing objectives and campaign requirements.
• Pitching & Proposals: Prepare and present influencer marketing proposals, creator recommendations, campaign strategies, and commercial quotations.
• Negotiation & Deal Closure: Negotiate commercials, finalize campaign terms, and close profitable business deals.
• Relationship Management: Develop long-term relationships with brands, agencies, and marketing professionals to generate repeat business.
• Sales Pipeline Management: Maintain accurate records of leads, follow-ups, meetings, proposals, deal status, and revenue using the company's CRM or Google Sheets.
• Revenue Growth: Achieve monthly and quarterly business development targets and contribute to the company's overall growth.

Skills

Communication

Negotiation

Presentation

Relationship-building

Tools

CRM tools

LinkedIn

Google Sheets

Job description

RCLASHERS Media is an influencer marketing and talent management company managing 450+ exclusive creators and working with leading Indian and global brands. We help brands connect with their target audiences through strategic influencer marketing campaigns, creator partnerships, and performance-driven content.

We are looking for a proactive and results-driven Business Development Executive to expand our brand partnerships, acquire new clients, and drive revenue growth.

Key Responsibilities

• Brand Acquisition: Identify and acquire new brands, agencies, and potential clients for influencer marketing campaigns.
• Lead Generation: Research brands across industries such as fitness, beauty, fashion, FMCG, technology, lifestyle, and consumer products.
• Client Outreach: Connect with brand managers, influencer marketing managers, marketing heads, and decision-makers through LinkedIn, email, calls, and other professional channels.
• Business Development: Build and maintain a strong pipeline of prospective clients and convert qualified leads into business opportunities.
• Client Meetings: Schedule and conduct meetings with potential clients to understand their marketing objectives and campaign requirements.
• Pitching & Proposals: Prepare and present influencer marketing proposals, creator recommendations, campaign strategies, and commercial quotations.
• Negotiation & Deal Closure: Negotiate commercials, finalize campaign terms, and close profitable business deals.
• Relationship Management: Develop long-term relationships with brands, agencies, and marketing professionals to generate repeat business.
• Sales Pipeline Management: Maintain accurate records of leads, follow-ups, meetings, proposals, deal status, and revenue using the company's CRM or Google Sheets.
• Revenue Growth: Achieve monthly and quarterly business development targets and contribute to the company's overall growth.

Requirements

• 1-3 years of experience in business development, sales, influencer marketing, advertising, or digital marketing.
• Strong communication, negotiation, presentation, and relationship-building skills.
• Understanding of influencer marketing, creator collaborations, and digital advertising.
• Ability to identify potential clients and independently generate business opportunities.
• Familiarity with LinkedIn prospecting, email outreach, lead generation, and CRM tools.
• A target-oriented mindset with a strong focus on revenue generation and deal closure.